yoo, the world leading design company founded by international property entrepreneur John Hitchcox and celebrated designer, Philippe Starck, launched its new branded residences and first yoo Hotel, Aqua Boracay on the island of Boracay in The Philippines.
This
is the latest in a string of successful new projects in Asia as yoo
builds its presence in the region, including; LOFT Niseko (Japan),
yoo Residence (Hong Kong), Mira Moon Hotel (Hong Kong) and Aqua
Iguazu, (The Philippines).
John
Hitchcox, co-founder of yoo, said: “Continued volatility across
global markets is again pushing investors towards real estate. It’s
why capital values have remained solid in the face of cooling
measures imposed on property markets across Asia. Demand for luxury
homes has grown and developers are bringing in brands in a bid to
differentiate their product and offer buyers the X-factor many now
seek.”
Hitchcox
continued, “Asian buyers seek incredibly sophisticated designs and
the ‘work hard, play hard’ mentality means that buyers demand
homes that truly reflect their lifestyles and passions. It’s a
market we are getting to know very well and we will be looking to
take the yoo brand into other new territories over the coming year.”
yoo
has over 13 years’ experience leading the way in the residential
market and has created over 10,000 homes worldwide. The clear and
strong brand ethos of building communities and conscious living,
allow residents to become aware of their surroundings and
responsibilities to it. The mantra ‘original design enhances life’
permeates everything that yoo do, and remains a driving force behind
the property brand’s potency in the marketplace.