The
3rd Travel Zoom, International Conference on Strategic and
Creative Marketing in Tourism, will zoom in on the gaps that occur as
obstacles on the path to achieving marketing goals in tourism and
will show the way to bridge them by transferring new knowledge and
introducing new marketing tools!
The
conference program has been carefully crafted to ensure that there
are many opportunities for delegates to interact and share ideas on
various topics related to marketing in tourism. They
will be able to learn from the experts in the business, engage
and network with the best travel marketing developers, gain new ideas
and create products for their customers, attend workshops, discuss
the hot topics in small groups and exchange ideas with leaders in
travel business.
From
26 to 27 March, Travel
Zoom stage will be filled
with experts
in
the field of marketing and tourism,
renowned international academics, successful marketing teams,
creators of selling tools and marketing gurus. Klaus
– Dieter Koch, Managing Partner at Brand:Trust - Enabling brands to
attract people, and José Filipe Torres, Founder of Bloom Consulting
from Spain, will speak about destination branding. The secrets of
successful marketing will be reviled by Magdalena Osmola, Marketing &
Communications Manager at ETOA – European Tour Operators
Association, and Dr. John Heeley, Director of Best Destination
Marketing and Associate Lecturer in Tourism at Sheffield Hallam
University. Edial Dekker, CEO and co-founder of Gidsy, will be
rethinking travel and will
explain how peer-2-peer has changed the way we travel and do
business. Sustainability
trends will be presented by Pawel
Nizinski, CEO of GoodBrand & Community CEE, and Jana Apih from
GoodPlace, Slovenia. Marketing gurus such as Velibor Zolak, Managing
& Creative Director of AMC Communications from Macedonia, will
show the delegates how to be creative in tourism. Nastja Mulej, the
only Slovenian with a license for teaching deBono’s methods for
more creative thinking, will lead the creative thinking workshop.
Dimitrios
Buhalis, Director of eTourism Lab / Deputy Director at International
Centre for Tourism and Hospitality Research (ICTHR), will speak about
eTourism Strategic Marketing
revolution while Andraž
Štalec, CEO of Red Orbit
from Slovenia, will explain how
to catch a digital
consumer. The list of speakers has not yet been completed as many
more will share the Travel Zoom stage.
The
conference will end with round table “Sports tourism – Marketing
Challenge of Tourist Destination”. Experts
in sports and tourism will discuss
marketing challenges and
opportunities
of
major sports events
and will ask the question “Has
Slovenia
and
the entire region
been making the most of
its potential
and
how
it could
benefit
even more?”
Registrations
for the conference are possible on-line. Different registration
packages are available for delegates. Deadline
for Standard registration is 10 February 2013!
3rd
Travel Zoom, International Conference on Strategic and Creative
Marketing in Tourism, will be held from 26 to 27 March 2013, in Bled,
Slovenia.
For more information visit www.travel-zoom.si
or write to us at press@travel-zoom.si.
