Directline
Holidays reports 60% of current sales are for summer 2013, seeing a
rise in sales from between 200% to more than 400% to favorite summer
destinations.
This
early booking trend comes at a time when much of the
country is coming to terms with some of the worst storms
and flooding in recent memory.
Commenting
on the trend, Maria Whiteman, CEO said “With the recession hitting
hard at the beginning of the year, many chose to tighten belts by
forfeiting their 2012 summer holiday, opting to stay at home and
watch the Olympics instead. However, the washout that was summer 2012
has led holidaymakers to look towards 2013 more determined than ever
to get away for a well deserved break.”
Directline
Holidays’ low deposit scheme has also seen a massive impact on
early bookings, offering holidaymakers the opportunity to secure
a summer 2013 holiday for just £25. Booking early
guarantees consumers get the holiday they want, with all the right
elements and at the best price. It also gives customers something to
look forward to, safe in the knowledge that the price has been fixed.
Current
top 5 best-selling summer 2013 destinations are the Balearics –
Majorca & Ibiza; Greece – Zante, Crete and Rhodes; Turkey –
Dalaman; Spain – Costa Blanca & Costa del Sol; and the Canaries
– Tenerife.
Additionally
Directline Holidays are experiencing a surprise increase in summer
2013 sales to Italy – Italian Riviera, Lakes & Mountains;
Morocco; and Tunisia.
