AI is pushing travel advisors toward their next evolution

 

Travel advisors have spent decades successfully adapting to technological change.

Now, as artificial intelligence (AI) becomes embedded throughout the travel planning process, the sector is entering another period of evolution. Early signs suggest advisors are embracing that shift. 

Thermae Sylla appoints RevitUp.direct for sales management

 

RevitUp.direct, a Revenue Management and Digital Marketing company specialising in independent hotels, has announced a new partnership with Thermae Sylla Spa & Wellness Hotel, the five-star spa hotel located in Edipsos, Evia.

Mirai and STAAH integrate to drive a global strategic allianc

Mirai, a leader in hotel distribution technology and direct booking optimization, and STAAH, the leading global platform in cloud-based hospitality distribution and booking solutions for all types of accommodation, have today announced a global strategic alliance. This collaboration takes shape through an advanced API integration designed to transform and optimize the way hotels manage their bookings, inventory and online distribution.

Clarity connects travel and meetings platforms in technology convergence

 

 

Travel meetings platform integration is at the centre of a new technology initiative from Clarity, which has announced the convergence of its business travel platform, ClarityGo, and meetings management solution, MeetingsPro.

The Plaid moment hospitality can't afford to miss

 

For years, hospitality has obsessed over the same question: How will artificial intelligence (AI) platforms handle hotel bookings?

Assaia launches AI-based stand and gate optimization solution for airports

 

Assaia, a provider of AI-powered turnaround optimization solutions, has launched StandManager, a Resource Management System designed to support airports in determining aircraft stand and gate allocation using real-time operational data.

AI-driven pricing and operations deliver measurable hotel gains

Artificial intelligence (AI) is yielding results for hotels as brands move from experimentation to deployment.

AI event planning platform BoomPop lands $25M

BoomPop, an artificial intelligence (AI)-powered event planning platform, has landed $25 million in funding to accelerate expansion.

Travel Compositor launches Group Engine to automate tailor-made group travel

 

Spain-based Travel Compositor, a leading provider of booking engine solutions for online leisure travel sellers and part of Travelsoft – the global travel software-as-a-service (SaaS) group – announces the launch of its innovative Group Engine, a game-changing technological advancement for tour operators, agency networks, DMCs, and consolidators, set to debut at WTM London.

New from the GBTA Europe Technology Committee – Rethinking Corporate Travel with AI

 

Listen to the first in a series of podcasts from the GBTA Europe Technology Committee - exploring the opportunities for AI in the business travel industry.

HBX Group restructures operations into five verticals and updates senior leadership team

 

LONDON – HBX Group International plc has announced a new organisational structure aimed at increasing operational agility, improving customer delivery and accelerating the adoption of artificial intelligence across the business. The restructuring aligns the company with evolving market needs and is designed to support long-term growth across its travel ecosystem.

HBX Group and Ayesa launch AI-powered voice channel to transform customer service

 

LONDON – HBX Group, a leading independent B2B travel technology marketplace, has announced the launch of an AI-powered voice channel, developed in partnership with global technology and engineering services provider Ayesa. The initiative completes the company’s omnichannel customer service integration, adding AI to chat, email, helpdesk and now telephone support.

Middle East Tourism Gets a Boost as Rotana Hotels Unveil New Digital Platform for Operations

 Rotana has recently launched a next-generation operational platform athotels in its consortium, making it one of the region’s leading hotel management companies. This is the next step in the company’s digital transormation journey, Automating data collection  and paving a new way for the Middle Eastern hospitality sector CSN powered Connected Safety Net.

TTS adds airline content to TTS Corporate with Travelport NDC integration

 

TTS, a leading global travel technology company, has announced the addition of Travelport NDC airline content to its corporate booking tool, TTS Corporate. With this update, TTS Corporate users now have direct access to a wider range of airline fares and options, including all major worldwide carriers.

TRAVELSAVERS and NEST Enhance AI Connect as Advisor Adoption Grows

 

OYSTER BAY, NY (August 12, 2025): In an era where generative AI is transforming industries, TRAVELSAVERS and NEST are leading the charge in the travel space with enhancements to AI Connect, a powerful, all-in-one AI marketing assistant designed specifically for their affiliated advisors.

Why Fast, Seamless Connectivity Is No Longer Optional for Hotels

 It’s no longer just a perk — high-performing Wi-Fi and indoor cellular connectivity are now as essential to hotel guests as hot showers and soft pillows. That’s the message Jady West, Vice President of Hospitality at Hospitality Network (a Cox Business company), brought to HITEC this year. Drawing on new research and years of on-the-ground experience across stadiums, arenas, and hotel properties, West emphasized that the baseline for guest technology expectations has changed — and many hotel environments haven’t caught up.

Accurate Content Is the First Amenity Guests Notice

 If a hotel lists a “fitness room” online, guests expect to find one when they arrive—not a locked door or a blank wall where equipment used to be. Yet that kind of mismatch, while frustrating, is incredibly common. It’s a symptom of a larger issue in hospitality: broken content.

Cloudbeds and STAAH partner to enhance channel management for hoteliers

 

SAN DIEGO, CA – Cloudbeds, the premier hospitality management software platform, has announced a strategic partnership with STAAH, a pioneer in hotel distribution technology. The partnership aims to equip hoteliers with advanced tools for efficient channel management.

HOW AI AND VISUAL SEARCH ARE RESHAPING TRAVEL DISCOVERY

 

Dating back to the artistic travel posters of the mid-20th century, the inspiration to travel has long relied on visual appeal. While stories and guidebooks also spark the imagination, seeing is believing. And since the launch of digital travel search on the internet, language-based searches have dominated.

Autonomous AI agent Manus joins the fray

 

Blink and you could miss the launch of the latest artificial intelligence initiative.