Virtual Dubai and the Creator Economy: Inside the Hotels Shaping Social Influence

 

As travel marketing moves deeper into the creator era, Virtual Dubai continues to show how Virtual World Internet is turning immersive hospitality content into a powerful tool for modern destination storytelling.

Sojern report highlights economic impact as top DMO priority

 

SAN FRANCISCO – Sojern has released its “State of Destination Marketing 2026” report, analysing how Destination Management Organisations (DMOs) are responding to economic pressures, rising accountability demands and accelerating AI-driven change. The company, recently acquired by RateGain, surveyed more than 350 DMOs worldwide.

Storrington Collective to lead UK PR, Sales and Marketing for Seas4Life

 

Storrington Collective, a multi-award-winning UK-based Public Relations and Sales & Marketing agency in the luxury travel and lifestyle sector, has been appointed to manage sales, marketing and public relations for Seas4Life, a leading specialist in the creation of outstanding ocean expeditions and conservation-inspired experiences that explore the Western Indian Ocean including East African coastal states and island groups such as the Seychelles -and the Red Sea.

Lemongrass releases first Impact Report

 

Lemongrass, a B Corp-accredited travel PR and content agency for travel brands, releases its first-ever Impact Report. Key achievements in sustainability for the business in 2024 include: 

Jerne celebrates 10,000 curator milestone, launches industry-first rating system

 

Jerne, leading platform connecting digital-focused travel curators with experience providers, is celebrating reaching 10,000 registered curators with the launch of an industry-first rating system to help experience providers efficiently and effectively manage their sales and marketing strategies through influential communities.

Sojern introduces new members to Destinations Advisory Board in New York City

 SAN FRANCISCO – Sojern, leading travel marketing platform, announce the latest members of its esteemed 2024 Destinations Advisory Board. This board, composed of influential leaders in North America, has expanded with exceptional new members and convened in New York City yesterday.

The evolution of hospitality sales

 

Over the course of the pandemic and well into our recovery, many hotels were forced to shut down, remain temporarily closed, or operate with extremely limited capacity due to government restrictions and decreased demand. As a result, hotel sales teams had to quickly adapt with more lean processes and creative new strategies to attract guests, improve their experience, and generate revenue for their property.

MMGY Global announces new investment by EagleTree Capital

KANSAS CITY, MO – MMGY Global, a leading integrated marketing firm specializing in travel, tourism and hospitality, announced that investment funds managed by private equity firm EagleTree Capital have acquired the company from previous partner Peninsula Capital Partners LLC and other shareholders, including current and former employees and the original founders of the business.

MMGY GLOBAL ACQUIRES EUROPEAN DATA INTELLIGENCE FIRM TCI RESEARCH

 

MMGY Global, the world’s leading integrated travel and hospitality marketing firm, announced today that it has acquired TCI Research, a data intelligence group specializing in the travel, tourism and hospitality sectors. Now known as MMGY TCI Research, the organization further enhances MMGY Global’s travel intelligence capabilities while strategically expanding its European footprint with offices in Brussels and Paris.

Steller acquires influencer marketing agency Travel Mindset, adds Microsoft veteran Rik van der Kooi to Board of Directors

 

KIRKLAND, WASH. – Steller, a platform that allows travelers to discover, connect and book based on experiences shared by their favorite creators, announced the acquisition of Travel Mindset, a leading travel-focused influencer marketing company, and the addition of Rik van der Kooi to the company’s Board of Directors.

MMGY Global acquires Wagstaff, a leading travel & hospitality lifestyle PR firm

 

KANSAS CITY, MO – MMGY Global announced that it has acquired Wagstaff Media & Marketing, a leading integrated public relations and marketing agency specializing in the travel, culinary and hospitality lifestyle industries. The firm, which will become known as MMGY Wagstaff, was founded by recognized industry leader Mary Wagstaff more than 20 years ago. 

MMGY NJF expands PR Portfolio with new Travel & Tourism clients

NEW YORK - MMGY NJF, MMGY Global's North American public relations, social and experiential marketing brand, announce the addition of nine new travel and hospitality clients to its growing portfolio.

Aviareps announces opening of two new offices in Tanzania and Kenya

MUNICH, GERMANY – Aviareps, leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, will open two new offices in Dar es Salaam, Tanzania, and Nairobi, Kenya in October 2022.

U.S. aims to ramp up international tourism hit hard by COVID

The U.S. Commerce Department on Monday will unveil a new strategy aimed at boosting international tourism hit hard by COVID-19 and government travel restrictions by streamlining the entry process and promoting more diverse destinations.

Fotaflo and Peek form partnership to enhance memory marketing for travel companies

 

BLOOMINGTON, ILLINOIS - Memory marketing platform Fotaflo has partnered with Peek.com, a leading experiences booking software and marketplace. As partners, Fotaflo and Peek will further shape photo and video sharing in the travel industry. 

Worldwide Travel Alliance announces Travel Industry Partners for North America and China

 

The Worldwide Travel Alliance (WTA) has announced Re•think Travel Marketing as its travel industry partners in North America, and UnionWay as partners for China.

The Department of Culture and Tourism – Abu Dhabi boosts tourism recovery with Sojern’s co-op marketing solution

 DUBAI - Sojern, a leading provider of digital marketing solutions for travel, announced an extension of their partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to drive further traveller demand into the Emirate using its Co-Op Marketing Programme.

Travel specialist influencer marketing agency doubles in size

 

Travel specialist influencer marketing agency, Komodo, has announced it has doubled in size in the last 12 months, with revenue increasing by 300 percent.