Brussels 17th September – ETOA, the European tourism association, has launched the second edition of Showcase: Outbound India, following the success of its inaugural programme in early 2026. ETOA will once again partner with Auxilia to deliver the programme, building on their successful collaboration for the first edition.
Showcase: Outbound India 2027 will connect European tourism suppliers and destinations with Indian outbound buyers through an in-person B2B workshop in Mumbai on 30 January 2027, ETOA’s presence at OTM Mumbai from 1–3 February, and online B2B workshops on 9 and 11 February. The programme will also include market insight sessions and resources designed to help European businesses develop their understanding of the Indian market.
Tom Jenkins, CEO of ETOA, said:
“India represents a significant opportunity for European tourism. It is at its most exciting, early phase. The response to our first Showcase demonstrated the appetite on both sides for stronger commercial connections. We are delighted to be working with Auxilia again as we build on that momentum, giving European businesses practical opportunities to understand the market, develop relationships with the Indian travel trade and turn growing demand for Europe into business.”
India’s expanding middle class, growing appetite for international travel and increasing demand from secondary and tertiary cities are creating new opportunities for European destinations and tourism suppliers.
Paramjit Bawa, ETOA’s Indian Market Specialist, said:
“The second instalment of Showcase: Outbound India is imminent. The first edition in early 2026 was a resounding success and a great start to ETOA’s increasing engagement with the Indian outbound B2B market.
“Notwithstanding global geo-political and fiscal headwinds, the aspiration of the Indian long-haul traveller to explore Europe never diminished. ETOA’s vision is to leverage collaborations with the India travel trade community to convert this aspiration into visits. The ever-increasing spending power of the Great Indian Middle Class, coupled with the exponential growth of long-haul travel from India’s secondary and tertiary cities means this is the right time to be in the India market and grow your inbound business from there.
“ETOA’s plan combines online and offline workshops, insight webinars and a continuing presence at India’s flagship travel trade event, OTM Mumbai 2027, with key European suppliers participating.
“There’s no better platform to take advantage of to boost your business from this market of huge potential. Carpe Diem!”
Delivered in partnership with Auxilia, Showcase: Outbound India is designed to provide European tourism businesses with sustained engagement with the Indian travel trade, combining face-to-face meetings with online networking and market intelligence.
Tags: India Paramjit Bawa, ETOA
