As part of the agreement, Agoda will connect to ETG’s
global hotel supply through the RateHawk API, adding millions of accommodation
options across Europe, the US, Latin America, and the Middle East to its
marketplace. This will broaden Agoda’s offering for travelers from Asia and
beyond whilst providing more choice for those planning trips to popular
destinations globally.
Erik Akhmetgaliev, Regional Director APAC at RateHawk, commented: “Partnering
with Agoda is an important step for RateHawk in the Asia-Pacific region. ETG's
hotel inventory, with its extensive geographic coverage, is already highly
valued by our B2B partners globally, and our API capabilities allow us to
connect it quickly and reliably. Through Agoda, this portfolio will now reach
many more travellers worldwide, supporting our continued growth and
strengthening our presence in APAC.”
Danil Dachkevitch, Vice President of Strategic
Partnerships at Agoda, added: “Travel discovery is becoming less linear as travelers
turn to a wider range of platforms and content for inspiration. Wherever their
journey begins, we want them to find accommodation that suits their trip. This
partnership combines Agoda’s deep understanding of Asia and global customer
reach with Emerging Travel Group’s diverse supply, giving travelers more choice
across both platforms.”
For ETG, the partnership supports its strategic expansion in
the Asia-Pacific region by strengthening its hotel supply and enhancing the
choice available to customers across the market.
Nikita Elagin, Managing Director for Consolidator
Business Unit at ETG, commented: “Agoda offers highly competitive
accommodation inventory globally, both in terms of pricing and quality. We are
already seeing a positive impact from Agoda on sales and the customer
experience across dozens of destinations worldwide, not only in Asia.
Supply chain optimization is also a key priority for
ETG, with a strong focus on working with primary sources of inventory. Agoda is
a particularly strong partner in this regard, and both companies benefit from
the synergies between our businesses. ETG’s smart, weighted approach to
distribution allows us to select and prioritize the best available supply
across more than 360 suppliers connected to our platform, while Agoda’s
inventory further strengthens this offering.”
According to ETG, East and Southeast Asia are among its top
five destination markets, with bookings in the region growing by an average of
30% in 2026.
About Emerging Travel Group
Emerging
Travel Group is a UAE-based online travel group
founded in 2010 that operates travel brands for individual travelers, B2B travel
professionals, and corporate customers in over 190 source markets.
Our products help
clients book all types of travel services: more than 3.3 million hotels from
over 250,000 properties contracted directly, flight tickets of 450 airlines, transfers in 150 countries, car rental, and other
travel-related services.
Emerging Travel
Group employs more than 3,900 people across the USA, Europe, North and South
America, the Middle East, and South Africa in roles ranging from product and
business development to specialized multilingual customer support for all our
customers, whether they are trade partners, corporate travelers, or individuals
simply booking their hotels online.
Tags: Erik Akhmetgaliev, RateHawk
