What if tourism could do more than bring people to a place, but help it thrive?
Introducing Pacific Asia: Tourism with Purpose, a new digital series from PATA and Content With Purpose. Through short-form documentaries and expert interviews, the series explores how destination stewardship, sustainability, innovation, and community-led tourism are building a resilient future for Asia Pacific.
Contributing nearly 25% of current travel spend, Gen Z is abandoning traditional travel patterns for experience-led trips and instant rewards. Concurrently, Gen Alpha is actively directing family travel budgets long before gaining independent purchasing power.
As travel planning moves from social networks to AI-native discovery, traditional marketing models must evolve.
Learn more about and how Gen Alpha shapes family trip choices and key frameworks to ensure your product's visibility in AI search tools.
PATA expresses its deepest sympathies to affected communities in Nepal. Crucially, while severe damage occurred along specific river corridors like Rasuwa and Bhote Koshi, most of the country—including Kathmandu, Pokhara, and Everest—remains fully operational. We encourage you to share accurate travel advisories.
GBTA named Strategic Corporate Travel Partner for PTM 2027! The partnership will focus on co-developing corporate travel content for the PTM Knowledge Forum and fostering targeted B2B networking between global corporate travel procurement managers and Asia-Pacific suppliers. Read more >
REPORT Quarterly Tourism Monitor 2Q2026
Inbound travel across Asia Pacific hit 121.8 million IVAs in Q2 2026 (85.8% of 2019 levels), with Northeast Asia capturing the largest share with 37.7 million arrivals. Get granular breakdown on each source market >
INSIGHT The Real Value of MICE for the Next Generation
Mass attendance is out! From empowering local artisans to integrating Gross National Happiness principles into event design, discover how business gatherings across Asia Pacific are evolving into powerful engines for cultural celebration and community resilience. Today's food for thought >
PARTNER EVENT Astindo Jakarta International Travel Exchange (AJITEX)
AJITEX 2026 connects Indonesian and international sellers with buyers from Jakarta and the surrounding areas, offering the opportunity to meet a diverse range of partners and discover new products for their businesses. October 5, Jakarta, Indonesia.Learn more and register now >
GOLD AWARDS Marketing Grand Winner: Sarawak Tourism Board, Malaysia
“Sarawak Guinness World Record - Longest GPS journey by successive drones” serves as an immersive gateway into the heart of the region. This journey invites travellers to connect deeply with the soul of Sarawak, Borneo—weaving through 1,706 km of timeless history, vibrant culture, and breathtaking nature.
SSR Grand Winner: Chongqing Municipal Commission of Culture and Tourism Development, China
“Millennial Whispers of Stone, Shared Preservation of Heritage — Sustainable Development Program for the Systematic Conservation, Research, and Dynamic Inheritance of the Dazu Rock Carvings” presents a thoughtful and inspiring model for safeguarding the legacy of the Dazu Rock Carvings while bringing their cultural significance to life for generations to come.
The Tripadvisor Foundation has partnered with World Central Kitchen to support emergency food relief for flood-affected communities in Nepal. World Central Kitchen is delivering thousands of hot meals on the ground to those impacted by the disaster.
To amplify relief efforts, the Tripadvisor Foundation will match all public donations dollar-for-dollar up to USD $100,000 through December 31, 2026. More details on joining the donation >
At the 2026 Virtuoso Travel Week in Las Vegas, Tourvis Select became the first agency in the North & Southeast Asia region to win the 'Best Agency Culture Award'. Operated by travel tech company Tidesquare, the luxury hotel platform was celebrated for prioritising employee well-being. Tidesquare was also the sole Korean company invited to speak at the Travel Tech Summit, where it presented its "AI First, Human Final" operational strategy. Celebrate with Tidesquare >
Griffith University PhD researcher Minh Nhan is pioneering the concept of "virtual tourism microdosing" to enhance workplace well-being. Rather than replacing physical travel, his study examines how brief, ten-minute virtual reality escapes during the workday can deliver the restorative benefits of travel to full-time employees. This approach presents a practical strategy to mitigate employee burnout while unlocking new, health-focused commercial opportunities for travel operators. Learn more >
ANNOUNCEMENT Plaza Premium Group Arrives in Thailand With Two Distinct Lounge Experiences at Bangkok Suvarnabhumi Airport
Plaza Premium Group has made its official debut in Thailand, launching a dual-lounge concept at Bangkok Suvarnabhumi Airport. Designed to cater to all international departing and transit passengers regardless of airline, the spaces blend contemporary comfort with authentic Thai hospitality, offering bespoke dining and dedicated relaxation zones. More about lounge amenities, locations, and access details, read the full release >
