RevPAR in Greece climbed 11.9% over the summer to €138, one of the strongest gains among major European markets and well ahead of the 5.5% European average. That growth came entirely from higher rates: hosts pushed ADR up 11.8% to €195, while occupancy held essentially flat at 70.9%, something almost no other large market managed. Across Europe's top 20 markets, Greece and Albania were the only two that didn't lose occupancy this summer.
August told the same story, with ADR up 10.9% to €202 and RevPAR up 11.0% to €152, on occupancy that again held flat.
The short version is that Greek hosts raised their rates and still kept calendars full while most of Europe had to accept fewer bookings to push rates up.
Looking ahead, autumn bookings in Greece are tracking close to last year, pacing at −0.6% for September through December, compared with a European average of +2.3%. With November and December still early in the booking cycle, there's room for that to build over the coming weeks.
If you have any questions, if you'd like a custom data pull for specific markets, or if you'd like to set up a call with Camilo Schmid Rivas, the research analyst who authored the review.
The full report is available here.
Tags: Greece short-term rentals
