SAS has announced the largest investment in the company’s history, marking a significant milestone in its long-term strategy to strengthen connectivity between Scandinavia and global markets.
The investment includes up to 40 Airbus widebody aircraft, comprising Airbus A330-900neo aircraft and additional Airbus A330-300 aircraft secured to support near-term growth ahead of fleet delivery.
The Airbus order represents the highest-value aircraft order placed by SAS, with a total list price exceeding USD 10 billion, according to the company.
Anko van der Werff, President & CEO of SAS, said: “For 80 years, SAS has connected Scandinavia with the world and the world with Scandinavia. Today, we are investing in the next chapter of our story.”
He added: “This is the largest investment in our company’s history and a clear signal of our confidence in the future. At the same time, the analysis we are presenting today demonstrates the broader value of international access. Strong global links create opportunities for businesses, support jobs, attract investment, and strengthen competitiveness across our region.”
The investment is designed to support the development of SAS’ long-haul network and enhance connectivity between Scandinavia and key international markets over the coming decades.
The announcement follows last year’s order for 55 Embraer E195-E2 regional aircraft, alongside ongoing renewal of the Airbus A320neo fleet, forming part of a broader fleet modernisation programme.
According to SAS, these investments are expected to deliver improvements in fuel efficiency, noise performance and passenger experience.
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| Benoît de Saint-Exupéry, Executive Vice President Sales of the Commercial Aircraft business Airbus (left) with Anko van der Werff, President & CEO of SAS. |
Alongside the fleet expansion, SAS presented an analysis of the socio-economic impact of its planned growth at Copenhagen Airport towards 2030, assessing the potential contribution to Denmark, the Öresund region and Scandinavia.
The analysis estimates that the expansion could support an additional 25,000 jobs and contribute DKK 25 billion to GDP by 2030, bringing total employment supported by SAS to 64,000 jobs and total GDP contribution to DKK 66 billion. It also forecasts approximately 4,000 new jobs in Southern Sweden.
The findings highlight the role of international aviation in supporting economic activity, competitiveness and regional development through improved global connectivity.
SAS also announced the signing of a Memorandum of Understanding with SkyKraft to explore the development of e-SAF as part of its long-term sustainability strategy.
The company stated that Copenhagen remains central to its operations as a global hub, connecting Scandinavia with destinations across Europe, North America and Asia.
According to SAS, the new Airbus A330neo aircraft and additional capacity will support future long-haul operations and network development, while maintaining a focus on operational efficiency and sustainability.
Anko van der Werff said: “Strong international access is a competitive advantage. In a world where investment, talent and opportunity move across borders, well-connected regions are best positioned to succeed. By investing in our future and strengthening our ability to connect Scandinavia with the world, we are helping create lasting value across Denmark, the Öresund region and Scandinavia as a whole.”
Tags: Anko van der Werff, SAS

