Developed by Heyazah Real Estate Development, the hotel will form part of Prime Square, a mixed-use development located in Riyadh’s King Fahad District along King Abdullah Road, one of the city’s established commercial corridors. The property is designed to serve both business and leisure travellers visiting the Saudi capital.
The agreement supports Minor Hotels’ strategy of expanding its brand portfolio in key growth markets while aligning with Saudi Arabia’s Vision 2030 programme to strengthen tourism, attract investment and enhance the Kingdom’s position as an international destination.
The hotel will feature 121 guestrooms and suites, including 80 King Rooms, 25 Deluxe King Rooms and 16 NH Suites. Facilities will include an all-day dining restaurant, a specialty restaurant, a rooftop pool bar and lounge, a swimming pool, fitness centre, business centre and meeting facilities.
Prime Square has been designed as an integrated mixed-use destination centred around a landscaped public plaza with retail outlets, cafés, restaurants and lifestyle facilities. The development is located close to both Al Wurud Metro Station and STC Metro Station, providing access to Riyadh’s commercial and leisure districts.
Amir Golbarg, Chief Operating Officer Middle East & Africa at Minor Hotels, said: “We are delighted to introduce NH Hotels & Resorts to the Middle East through this landmark signing in Riyadh. Saudi Arabia continues to represent one of the most compelling hospitality markets globally, driven by strong economic growth, increasing visitation and ambitious national development plans. NH Riyadh Prime Square Hotel will bring the brand’s trusted hospitality offering to one of the region’s most dynamic cities.”
Adel Ahmed Al-Saif, Chief Executive Officer of Heyazah Real Estate Development, added: “We are proud to partner with Minor Hotels to introduce NH Hotels & Resorts to Saudi Arabia through Prime Square. This signing reflects Heyazah’s commitment to developing destinations that combine strategic location, quality design and long-term commercial value. With its integrated mix of hospitality, offices, retail and lifestyle offerings, Prime Square is positioned to contribute meaningfully to Riyadh’s evolving urban landscape and growing visitor economy.”
Founded in 2005 and operating as part of Ahmed Al-Saif Holding Group, Heyazah Real Estate Development has developed a portfolio of commercial, residential and mixed-use projects across Saudi Arabia. The company has completed approximately 621,000 square metres of developments and has more than 1.1 million square metres currently under development.
The signing comes as Saudi Arabia’s tourism sector continues to expand, supported by infrastructure investment, economic diversification initiatives and growing domestic and international travel demand. Riyadh is expected to record further growth in visitor numbers as it strengthens its position as a regional centre for business, tourism and events.
NH Hotels & Resorts is Minor Hotels’ upscale hotel brand, focused on delivering hospitality experiences in urban destinations. The addition of NH Riyadh Prime Square Hotel further expands Minor Hotels’ presence in Saudi Arabia and supports the group’s broader growth strategy across the Middle East.
Tags: Amir Golbarg, Minor Hotels Adel Ahmed Al-Saif, Heyazah Real Estate Development
