MEMBERSHIP
Welcome New Members |
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WEBINAR
Asia Pacific Travel in Transition: Growth, Volatility, and Strategic Realignment |
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Complementing PATA's Mid-year update report for Asia Pacific Visitor Forecasts, this webinar will zoom in on how inflation, regional tensions, visa policies, and other shifting geopolitical situations are reshaping tourism demand across the region.
Join us Wednesday, June 17, 4PM SGT. Register Now > |
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EVENT
PTM 2026: Register Now for Exclusive Deal |
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| Sign up by June 30 & be the first to snatch limited pre-scheduled meetings slots with buyers from growing travel and tourism markets from all around the world at PATA Travel Mart 2026! Register Now > |
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HONOUR
PATA Face of the Future |
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PATA is delighted to introduce five young tourism talents from our Education Members — including Bangkok University, Dusit Thani College, Hong Kong Metropolitan University, and Mahidol University International College — as well as Chulalongkorn University, who joined our headquarters team as intern during Q2 2026!
Looking forward to bring more exciting initiatives to life with their help. Get to know them > | Join us in Q3 > |
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PATA is delighted to introduce five young tourism talents from our Education Members — including Bangkok University, Dusit Thani College, Hong Kong Metropolitan University, and Mahidol University International College — as well as Chulalongkorn University, who joined our headquarters team as intern during Q2 2026!
Looking forward to bring more exciting initiatives to life with their help. Get to know them > | Join us in Q3 > |
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| PATA MEMBER & CHAPTER UPDATES |
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DESTINATION
Appointment of CEO for the Ministry of Tourism, Tonga The Public Service Commission has announced the appointment of Mrs. Sandradee Fonua Fifita as the new Chief Executive Officer for Tonga’s Ministry of Tourism. Effective June 15, 2026, her four-year term marks her as the fifth female CEO currently serving across the government. Bringing over thirty years of public service experience in tourism and trade, Mrs. Fifita is well-positioned to drive national development and expand Tonga's tourism sector. Learn more > |
INSIGHTS
Helping Destinations to Shine on YouTube The study outlines how destination marketing organisations can better engage travellers on YouTube. To counter ad-skipping behaviours, the research reveals that native advertising—such as styling promotions as music videos or entertainment clips—is far more effective than traditional ad collages. Furthermore, strategically pin-selecting user comments that highlight the video's entertainment value over its promotional nature significantly increases viewer trust and engagement. Read more > |
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ANNOUNCEMENT
Timeless Lounge: Tsim Sha Tsui East’s Newest Destination for Rare Red Sake and Iconic Views Located on level 9 of Hotel ICON, the Timeless Lounge offers a sophisticated setting overlooking Victoria Harbour. The venue distinguishes itself by unveiling seven exceptionally rare Japanese red rice sakes crafted from ancient grains—so exclusive they are deemed "Phantom Brews" even within Japan. Paired with fresh sashimi, oysters, and gourmet bar bites, the lounge provides an elevated experience for sake enthusiasts and scenic nightlife seekers alike. Get a whiff > |
CHAPTER
Next Month: PATA Asia Roadshow in London & Chester The PATA UK and Ireland roadshows return for 2026, touring London, Chester, Belfast, Dublin, Cardiff, Bath, and Southampton. Tailored for travel agents, these evening events feature lively speed-networking sessions with premier Pacific Asia suppliers, product insights, food, drinks, and prize draws. This year's focus highlights the region's expanding adventure travel sector, showcasing fresh, active, and enriching experiences to help agents craft unforgettable, exploratory journeys for their clients. Learn more > |
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