Pallas will report to Anna Scozzafava, chief data, AI & technology officer, and will help drive the company’s next phase of technology innovation.
“Tony is a proven leader with deep technology and hospitality experience,” said Scozzafava. “He has consistently demonstrated the ability to build high-performing teams, create cutting-edge technology platforms and keep customer needs at the center of every decision—delivering meaningful business results. As we continue advancing our data, AI and technology priorities, Tony’s leadership will help strengthen our ability to scale innovation quickly, execute with excellence and create long-term value for franchisees, customers and guests.”
For more than a decade, Pallas has led platform modernization efforts, expanding cloud-based capabilities and delivering scalable solutions that help drive hotel performance, operational efficiency and franchisee success, according to the company. While serving as chief commercial and technology officer for Choice Hotels’ hotel property management system business, he grew annual revenues by 68% and EBITDA by nearly 100%, effectively doubling the business under his tenure.
Most recently, he also served as executive sponsor and chief architect for CHARLIE, one of several AI-powered solutions Choice Hotels unveiled during its annual convention last month. In his new role, he will help support the continued development and adoption of the company’s broader AI-enabled capabilities, including Choice Hotels Business Direct, EasyBid and RAISE. Designed to help hotel owners capture more demand, improve operational efficiency and prepare for the next era of travel discovery and booking, these solutions reflect Choice Hotels’ commitment to delivering technology that solves real customer challenges while creating value for franchisees and guests, the company noted.
Prior to joining Choice Hotels, Pallas counseled companies on emerging technology strategies and product development and led organizations that delivered custom software solutions across a variety of platforms, including web, mobile and IoT.
“Technology continues to play an increasingly important role in how we serve hotel owners, operators and guests,” said Pallas. “I look forward to working alongside our talented teams to build scalable solutions, advance AI-driven innovation and deliver technologies that support our stakeholders’ success while positioning our company for continued growth in an increasingly digital world. I am honored to take on this role at such an exciting time for Choice Hotels.”
