Northstar/Cvent Incentive PULSE Survey

The Spring 2026 Incentive PULSE Survey, coproduced and sponsored by Cvent, reveals that planner sentiment has softened, but incentive travel continues to move forward, adapting to increasing costs, risk and complexity.

Key takeaways include:

• Planner sentiment has become more cautious, as a brief rebound gives way to renewed uncertainty driven by geopolitical tensions and economic pressure.
• Cost and access now dominate planning decisions, while security and geopolitical risk have moved into the top tier of considerations.
• Demand for international destinations remains strong, but the U.S. is losing its share of near-term business

For more insight into incentive budgets, program demographics and more, download a free copy of the Northstar/Cvent Spring 2026 Incentive PULSE Survey report.

About the Survey

The twice-yearly Northstar/Cvent Incentive PULSE Survey assesses how current challenges and trends are shaping incentive travel. The PULSE Survey is produced in partnership with meetings technology provider Cvent.

Tags: Incentive PULSE Survey  Cvent