Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)
(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).
This upgraded version of the PATAmPOWER platform now has improved filtering, visualisation, and export capabilities that enables more instantaneous access to the insights needed for decision makers.
The platform offers comprehensive datasets, including APAC destinations' IVAs, visitor profile data, average visitor expenditure, scheduled inbound flight frequency and seat capacity, forecasts by origin market, and more.
The data is provided by official government tourism authorities and OAG.
Hosted on src.pata.org, this programme consists of short courses developed by PATA members, EarthCheck and The Sigmund Project, with self-paced learning and content focused on relevant tourism knowledge.
The target group are Entry-level to senior professionals, Entrepreneurs and SMEs, and Government and tourism organisations. Learners will also be awarded with digital certificates upon completion.
"We joined PATA to connect Vanuatu’s tourism sector with a global network of destinations, airlines, wholesalers, and thought leaders. PATA provides us with access to market intelligence, advocacy platforms, and promotional opportunities that strengthen our ability to position Vanuatu in international markets."
RESEARCH Tourism in Focus May: Understanding the Growing Travel Demand
In this edition of Tourism in Focus, Sojern shares the latest insights on how travel intent data serves as a vital tool for navigating global uncertainty and shifting consumer behaviours!
Join this webinar to learn how some Asia Pacific markets continue to attract travellers, what travellers look for when choosing destinations, and how the current strength can be amplified
PARTNERSHIPS New MOUs Signed with CCT, Top25, and Filtrum
The collaboration with China Chamber of Tourism (CCT) strengthens the cooperation between the two organisations and China and the Asia Pacific region with a focus on key areas including sustainable tourism development, rural revitalisation, and global marketing initiatives. Learn more >
The partnership with TOP25 Restaurants is expected to benefit DMOs and tourism boards across the Asia Pacific region by improving destination visibility and providing exposure for the local gastronomy and food industry. Read more >
This partnership with Filtrum Inc. reflects a shared commitment to advancing global tourism wellness and supporting SDG 6. Areas of cooperation include research and knowledge exchange, advocacy efforts, and marketing efforts. Read more >
YOUTH Nominate A Future Star by June 15!
Nomination power exclusive to PATA Members! Name your rising star today. Applications close: June 15, 2026
ANNOUNCEMENT Dusit Executive Recognised With Thailand Meetings Leadership Award
Ms Prachoom Tantiprasertsuk, VP at Dusit International and President of TICA, has been honoured with the Thailand Meetings Leadership Award at the inaugural Thailand MICE Legacy Awards 2026. Recognised for over three decades of service, she was commended by TCEB for strengthening Thailand’s position as a premier global MICE destination. The award highlights the vital role of cross-industry leadership and mentorship in the national hospitality ecosystem. Join the celebration >
ANNOUNCEMENT BWH® Hotels Brings Aiden® to Southeast Asia With New Art Deco Gem in Heritage-Rich Bangkok
BWH Hotels has launched Aiden Surawong Bangkok, marking the edgy boutique brand’s first appearance in Southeast Asia. Located on historic Surawong Road, the seventy-seven-room hotel occupies a former jewellery workshop, featuring Gatsby-inspired art deco interiors. This opening expands BWH Hotels' regional presence to twenty-eight properties in Thailand. Check out this stylish new urban sanctuary >
PARTNERSHIP Grab and Nuitée Announce Exclusive Partnership To Provide Seamless Travel Accommodation Booking Within The Grab App
Grab has partnered with AI-travel technology firm Nuitée to launch GrabStays, an integrated accommodation booking service within the Grab superapp. The platform allows users to book global hotel inventory using their existing accounts and payments while earning GrabCoins. Launching first in Singapore this month, GrabStays aims to make regional travel more frictionless by bridging mobility, payments and accommodation. Read more >
ANNOUNCEMENT Lux Travel DMC® Nominated for Asia’s Leading Responsible Tourism Company 2026 at World Travel Awards
This recognition follows the group’s achievement of Travelife Certified Sustainability, meeting nearly 250 environmental and social criteria. With a goal of reaching net-positive impact by 2030, the company integrates luxury with regenerative practices across Vietnam. Voting remains open until August 7, 2026. Learn more and cast your vote >
Applications close: June 15, 2026
