Running throughout June under the theme “Reset I
Reconnect I Reignite,” the campaign, now in its 5th year, continues to evolve
alongside changing travel behaviours worldwide, as more travellers seek
experiences that support emotional well-being, better sleep, mindfulness,
meaningful connection, and healthier lifestyles alongside traditional leisure
experiences.
Across participating Dusit Hotels and Resorts
worldwide, guests will be invited to begin the day with sunrise yoga, mindful
movement sessions, and sound healing rituals; savour wellness dining
experiences celebrating locally sourced ingredients; explore restorative sleep
experiences; and reconnect through curated activities ranging from ice baths
and floating sound therapy to family wellness workshops and moonlight
storytelling.
The celebration comes amid continued global growth in
wellness tourism. According to the Global Wellness Institute’s 2025 Global
Wellness Economy Monitor, the global wellness economy reached a record US$6.8
trillion in 2024 and is projected to approach US$10 trillion by 2029.
“At Dusit, well-being is a key component of the stay
experiences we curate across each of our brands, from lifestyle-focused ASAI
Hotels in vibrant neighbourhoods to secluded ultra-luxury Devarana Dusit
Retreats,” said Florence Jaffre, Corporate Director of Wellness and Kids’
Experience, Dusit International. “Today’s travellers are increasingly looking
for experiences that help them slow down, sleep better, feel mentally lighter,
reconnect with family and friends, and return home feeling genuinely restored.
Well-Fest celebrates this and reflects our commitment to creating experiences
that feel restorative and meaningful across all our properties.”
The Well-Fest 2026 programme is structured around
three interconnected themes inspired by Devarana Wellness, Dusit’s group
wellness concept:
• Reset – encouraging rest, mindfulness, recovery, and
deeper balance.
• Reconnect – creating opportunities for shared experiences, community, and
meaningful connection.
• Reignite – inspiring movement, creativity, vitality, and renewed energy.
The campaign also explores wellness through three
lifestyle dimensions increasingly shaping modern hospitality experiences:
mindful sleep, nourishing food, and revitalising play.
Experiences will vary across destinations and brands,
allowing participating properties to reflect local culture, wellness
traditions, culinary heritage, and guest preferences through distinctive
programming, with packages and pricing tailored by property.
Selected properties will also offer a Well-Fest Pass,
featuring priority access to workshops and activities, depending on the
property.
In Thailand, the Michelin Key-recognised luxury
flagship Dusit Thani Bangkok will offer holistic wellness journeys combining
mindful dining, restorative sleep experiences, sound healing, spa experiences,
fitness, and personalised wellness rituals inspired by Thai healing traditions.
Meanwhile, Dusit Thani Hua Hin will present experiences including “Fire &
Frost Retreat” sessions combining Muay Thai and ice baths, “Sunset Floating
Sound Healing,” and family-focused wellness activities, while Dusit Thani
Laguna Phuket will offer guided cycling journeys, mindful beach walks,
wellness-focused dining, and creative wellness activities inspired by nature
and local culture.
In the Maldives, Dusit Thani Maldives will invite
guests to reconnect with nature through floating sound bath experiences,
Ayurvedic-inspired wellness dining, and ocean adventures exploring the UNESCO
Biosphere Reserve of Baa Atoll.
In Japan, the Michelin Key-recognised Dusit Thani
Kyoto will offer immersive wellness experiences inspired by nature and
seasonality, including its “Dusit Farm Retreat” programme, WATSU healing
sessions, and sound bath therapy designed to encourage deeper connection and relaxation.
Elsewhere across the portfolio, guests can also
explore experiences such as “Rope Flow” movement sessions at Dusit Thani
Manila, “Sunrise Reset” wellness rituals, and “Bedtime Story – Moonlight Tale”
evening experiences at Dusit Hotel Le Palais Tu Hoa Hanoi, alongside additional
wellness experiences inspired by local culture, movement, mindfulness, and
meaningful connection.
The initiative reflects a broader transformation
taking place across hospitality, where wellness is increasingly woven into the
overall stay experience rather than treated as a standalone spa offering. This
philosophy sits at the heart of Devarana Wellness, Dusit’s group wellness
concept.
Well-Fest 2026 will run from 1–30 June 2026 at
participating Dusit Hotels and Resorts worldwide.
For more information and participating destinations,
visit www.dusit.com/well-fest/
Tags: ultra-luxury Devarana Dusit Retreats
