Prior to joining Bahia Resort Hotel, Hirzel served as General Manager of Carte Hotel San Diego, Curio Collection by Hilton, where she led a transformative brand evolution, enhancing guest experiences while integrating wellness, design, and emerging technologies into the travel journey.
Robert Gleason, President & CEO of Evans Hotels, said: “Babett is an extraordinary leader whose passion for people, culture, and service aligns seamlessly with the values of Evans Hotels. Her global perspective, operational excellence, and commitment to cultivating meaningful guest experiences make her the ideal choice to lead Bahia Resort Hotel into its next chapter.”
Hirzel’s journey in hospitality began in a small town in former East Germany, working alongside her family in her grandparents’ hotel, an experience that sparked her lifelong passion for the industry. She has since built an international career, holding senior leadership roles at premier properties, including Hilton Santa Barbara Beachfront Resort, Embassy Suites by Hilton San Diego/La Jolla, Hilton Austin, Hilton St. Louis Downtown, and Hilton Atlanta.
A graduate of the Hotel Management School in Frankfurt, Hirzel holds a bachelor’s degree in Hotel Management. She has worked across various departments to gain a comprehensive understanding of hotel operations, which continues to inform her leadership today. Hirzel also holds General Manager certifications across multiple Hilton brands.
In recognition of her impact, Hirzel was honored with the Excellence in Service & Operations Award at the 2025 San Diego Women in Tourism & Hospitality National Conference for her leadership, resilience, and commitment to elevating both guest and team experiences.
Guided by a servant leadership philosophy, Hirzel is deeply committed to fostering a culture rooted in care, respect, and empowerment, uplifting her team while delivering exceptional experiences for guests.
Babett Hirzel said: “Hospitality has always been deeply personal to me. From my early days in my grandparents’ hotel to leading remarkable teams around the world, I’ve believed that genuine care and connection are at the heart of every unforgettable stay. I am honored to join Bahia Resort Hotel and look forward to building on its legacy while shaping an exciting, guest-focused future.”
Outside of her professional accomplishments, Hirzel is a dedicated advocate for the American Cancer Society and Susan G. Komen, using her own journey as a breast cancer survivor to inspire others and emphasize the importance of health and early detection. In her personal time, she enjoys outdoor activities such as beach outings and hiking, as well as expressing her creative side through painting and an appreciation for live music.
From her beginnings in East Germany to now leading one of San Diego’s premier beachfront resorts, Hirzel’s story is one of passion, perseverance, and purpose. At Bahia Resort Hotel, she brings that spirit to a new coastal setting, guiding the property into a future defined by culture, innovation, and exceptional service.
Tags: Robert Gleason, Evans Hotels Bahia Resort Hotel Babett Hirzel
