Since its launch in 2021, Best Tourism Villages by UN Tourism has attracted more than 1,000 applications from 100 countries. The Network currently brings together 319 rural destinations worldwide, including more than 230 villages recognized as Best Tourism Villages and 83 participating in the Upgrade Programme, representing 65 countries across Africa, the Americas, Asia-Pacific, Europe and the Middle East.
“Tourism is a proven game changer for rural communities. And with our Best Tourism Villages we are showcasing the very best examples, where it’s keeping traditions alive, supporting small businesses or preserving nature. Now we want to expand our network and give tourists even more chances to enjoy authentic experiences make a real difference when the travel.” said Shaikha Al Nuwais, Secretary-General of UN Tourism.
Applications will close on 9 June 2026. Villages recognized as Best Tourism Villages 2026 will be announced in the third quarter of the year during a UN Tourism event.
Applications will be assessed by an independent Advisory Board of global experts based on criteria covering sustainability, governance, cultural and natural heritage, infrastructure and community wellbeing.
The Best Tourism Villages initiative forms part of the Tourism for Rural Development Programme and seeks to leverage tourism as a catalyst for rural prosperity, resilience and wellbeing. The programme promotes the protection of landscapes, cultural diversity and traditional knowledge systems while aligning with the Sustainable Development Goals.
The initiative is structured around three pillars. The Recognition as Best Tourism Village component highlights rural destinations demonstrating excellence in preserving cultural and natural heritage, strengthening community-based values and advancing sustainability across economic, social and environmental dimensions.
The Upgrade Programme supports villages that do not yet meet all recognition criteria, providing tailored guidance and technical assistance to address identified gaps and strengthen tourism development strategies.
The Best Tourism Villages Network includes both recognized villages and those in the Upgrade Programme. It serves as a platform for knowledge-sharing, peer learning, partnerships and capacity-building across regions and sectors.
Tags: Shaikha Al Nuwais, UN Tourism
