Opening its first project in Asia later this year with NoMad Hilton Singapore and a new location in Detroit set to be unveiled in the Michigan Central building in early 2027, Millar will now lead NoMad’s global brand and design strategy, crafting “layered, bespoke experiences” across all brand touchpoints.
Overseeing creative direction and brand expression, the position will ensure a “seamless and cohesive” presence across the brand’s international locations, from interior design to digital platforms to carefully curated art programming.
As the brand expands its global luxury portfolio and meets growing demand for high-end experience-driven stays, she will be central in introducing the brand to new markets and reinforcing its position in the rapidly evolving luxury lifestyle sector, according to the company.
Millar has 16 years of experience in the hospitality industry, from leadership roles at New York restaurants including Eleven Madison Park, to building the brand architecture of NoMad, where she previously served as global brand director.
“NoMad is a brand that embodies meaningful storytelling, cultural exchange and the interflow of creativity and hospitality,” she said. “NoMad thrives on local and global collaboration, and we will continue to unite the finest talent in design, art curation, food and beverage to craft a rich, layered guest experience. It is with great joy and honor that I take on this central role in the brand’s expansion as we introduce NoMad to new markets, and the next 12 months will be some of the most exciting in the brand’s history. We believe that real legacy lies in thoughtful evolution—paying homage to the past, while shaping a future defined by attention to detail, artistry, and highly personal moments.”
Andrew Zobler, founder/CEO, The Sydell Group, which created and owned the brand, until selling a majority stake to Hilton in 2024, added, “With several major launches ahead—including our first in Asia and the highly anticipated NoMad Detroit—our brand is entering a critical phase of global growth. I’m thrilled to continue collaborating with Kristen in her new role as chief brand officer. Her creative vision and deep understanding of our core values have been vital in shaping NoMad’s international presence, and I am confident she will continue to advance our brand as we expand into new regions.”
Tags: Andrew Zobler, The Sydell Group NoMad Hotels Kristen Millar
