The programme has been developed following guest and travel advisor feedback and applies across Scenic and Emerald luxury yacht, river and escorted land journeys. Existing status points from both legacy programmes have been consolidated into one account balance, providing members with a single streamlined account to earn and redeem rewards.
Scenic & Emerald Rewards remains free to join for guests returning from their first journey. The programme introduces a four-tier structure – Gold, Diamond, Emerald and Chairman’s Club – with realigned qualification thresholds and updated benefits. The structure is designed to provide recognition and additional privileges as members progress through the tiers.
“The launch of the new integrated Scenic & Emerald Rewards global program marks a significant evolution in the recognition and benefits for our valued guests. Few travel companies can offer the unrivalled opportunity for their members to earn and receive status points, for travel across luxury ocean, river and escorted land journeys, spanning all seven continents and more than 100 countries,” said Glen Moroney, Founder & Chairman of Scenic Group.
“It will also provide all current and future members one unique account, which includes the new MyRewards feature, providing a real monetary value for members to redeem. The Scenic & Emerald Rewards program has been designed to ensure we continue to develop more relevant experiences for our valued members and deliver enhanced recognition, communication and benefits across the portfolio of luxury experiences.”
The new MyRewards feature enables members to earn 1% of the eligible value of new bookings as a monetary amount, which can be redeemed towards future Scenic and Emerald cruises or escorted land journeys.
All existing members have been automatically transitioned into the new programme. Where tiers have been merged, members have been reassigned to the equivalent or higher tier, with status points adjusted accordingly.
Benefits across the tiers include access to pre-release itineraries, invitations to exclusive events, private transfers or airport hotel stays on eligible journeys, complimentary accommodation on longer itineraries, priority onboard services and additional privileges aligned to membership level.
Tags: Glen Moroney, Scenic Group
