The collaboration aims to create a more integrated, technology-driven framework for sourcing, managing and scaling international travel demand, with a particular focus on China and the wider Asia region over the coming decade.
Dida will provide HBX Group with access to China’s digital travel market, embedding HBX inventory into AI-led, mobile-first demand channels. In turn, HBX Group will contribute a global portfolio of accommodation supply, including premium and hard-to-source properties, supported by structured content and attributes designed to enhance AI recommendation performance.
“As travel distribution enters an AI-led, machine-to-machine era, long-term alignment matters more than breadth. This partnership reflects deliberate choices about how we build at an infrastructure level – not just the products we transact with. Together with HBX, we are laying down a foundation designed for the next decade of global travel.” said Daryl Lee, CEO of Dida Holdings.
“Dida represents a unique convergence of China leadership, AI-ready distribution, and global reach. By formalising this long-term partnership, we are positioning our supply to perform where travel demand is heading, not where it has been.” added David Amsellem, Chief Distribution Officer of HBX Group.
The partnership is structured to address the shift toward AI-driven, machine-to-machine travel distribution, where discovery, pricing and fulfilment processes are increasingly automated and optimised in real time. Both companies state that long-term competitive positioning will depend on deep technology integration rather than transaction scale alone.
Beyond accommodation distribution, the agreement includes collaboration on fintech and payment solutions tailored to China’s digital ecosystem, with the objective of improving cross-border transaction efficiency and traveller experience.
The companies will also explore cross-market technology development, with HBX supporting localisation efforts in China and APAC, while Dida contributes expertise in AI and automation to scale next-generation distribution capabilities globally.
The partnership further предусматри joint development of distribution models designed for agent-based booking, real-time optimisation and automated decision-making, aligning both organisations with the ongoing evolution toward AI-enabled commerce in global travel.
Tags: David Amsellem, HBX Group Daryl Lee, Dida Holdings
