As a Regional Member, Rotana will contribute its operational expertise and regional insight to WTTC’s work on sustainability, digital transformation and workforce development. The company’s focus on combining service excellence with innovation and technology is expected to support global discussions on the future of travel and hospitality.
Founded in 1992, Rotana has become a key player in the region’s hospitality landscape. The group currently operates nearly 80 properties with more than 21,000 keys across 29 cities in 14 countries. Its development pipeline is set to expand the portfolio to over 120 properties in 22 markets, further increasing its regional footprint.
Rotana manages a multi-brand portfolio that includes Rotana Hotels & Resorts, Centro Hotels, Rayhaan Hotels & Resorts, Arjaan Hotel Apartments, Edge by Rotana and The Residences by Rotana, each targeted at different guest segments while aligned with the company’s “Treasured Time” brand promise.
Gloria Guevara, WTTC Interim President & CEO, said the addition of Rotana reflects the strength and ambition of the sector in the wider region. “We are proud to welcome Rotana to WTTC’s global network. As one of the Middle East’s most respected hospitality brands, Rotana represents the strength, innovation, and ambition that define our sector today. Its leadership in regional development, sustainable operations, and talent cultivation aligns perfectly with WTTC’s mission to drive long-term inclusive growth and resilience across global Travel & Tourism. We look forward to working together to advance a more connected and sustainable future for the industry.”
Philip Barnes, CEO of Rotana, highlighted the strategic value of the collaboration for the group and its stakeholders. “We are truly thrilled to join the World Travel & Tourism Council’s global community. This collaboration marks an exciting new chapter for Rotana, allowing us to contribute our regional expertise and innovative spirit to a global dialogue shaping the future of travel and hospitality. At Rotana, we believe in the power of connection – between people, cultures, and ideas. Partnering with WTTC enables us to amplify that purpose on an international scale, working alongside industry leaders to champion sustainability, empower talent, and drive meaningful growth for the communities we serve.”
Through its Regional Membership, Rotana will work with WTTC on initiatives that support sustainable development, digital innovation and workforce growth, contributing perspectives from one of the world’s most dynamic tourism regions. For travel and hospitality professionals, the partnership underscores both organisations’ focus on practical collaboration to build a more resilient and future-ready industry.
Tags: Philip Barnes, Rotana Hotels & Resorts, Gloria Guevara, WTTC
