As a regional leader, ONYX is determined to solidify its position as the best medium-sized hospitality company in Southeast Asia. The Group currently manages 49 properties and plans to expand this number to over 50 by the end of 2025, with a long-term target of surpassing 75 properties by 2030. The company operates a range of well-known brands, including Amari, OZO, Shama, and Oriental Residence, each catering to different types of travelers, from business to leisure and long-term stays.
New Hotel Openings in Thailand, Sri Lanka, and Laos
At the World Travel Market, ONYX revealed several new properties that further strengthen its presence in these countries:
Amari Bangsaen – Thailand
Located just a short drive from Bangkok, close to Pattaya, and in the serene Chonburi province, Amari Bangsaen offers a relaxing beachfront retreat. The property is designed to cater to both leisure travelers and large-scale corporate events. With its tranquil atmosphere, it provides an ideal escape from the hustle and bustle of the city while remaining accessible to major destinations in the region.
Amari Colombo – Sri Lanka
Amari Colombo stands at the heart of the bustling Colombo city, offering a luxurious blend of modern amenities and traditional Sri Lankan charm. This property features spacious rooms that reflect the rich cultural heritage of the island while offering contemporary comfort. The hotel is strategically located, giving guests easy access to both business and leisure attractions, making it a prime destination for those seeking to explore the beauty and culture of Sri Lanka.
Amari Vientiane – Laos
In the charming city of Vientiane, Amari Vientiane sits by the Mekong River, offering a serene retreat with modern facilities. The hotel is located just a few kilometers from Wattay International Airport, making it an ideal choice for both business and leisure visitors. The property’s tranquil setting and refined service ensure a memorable stay, with easy access to local attractions and the city’s rich history.
Focus on Expanding into the UK Market
A significant aspect of ONYX’s expansion plans is its focus on the UK market. New flight connections are now making it easier for travelers from the UK to reach ONYX’s properties in Southeast Asia. Direct flights from London Gatwick to Bangkok launched in October 2025, with an additional route from Manchester to Bangkok set to begin in November 2025. These new routes are expected to open up further opportunities for UK travelers to experience ONYX’s high-end properties in Thailand and beyond.
A Broad Portfolio Across Southeast Asia
At WTM, ONYX showcased its diverse portfolio, emphasizing its brand offerings across the region. Each brand caters to specific needs, ensuring a wide range of options for travelers:
- Amari properties, including Amari Phuket, Amari Vogue Krabi, and Amari Koh Samui, offer luxury beachfront stays, wellness experiences, and flexible event spaces for MICE (Meetings, Incentives, Conferences, and Exhibitions) travelers.
- OZO properties, such as OZO Phuket and OZO Chaweng Samui, target modern, experience-driven travelers with contemporary accommodations and vibrant locations.
- Oriental Residence Bangkok offers luxury serviced apartments for long stays and is part of the Small Luxury Hotels of the World network. Recently, it retained its One MICHELIN Key for 2025, underscoring its excellence in luxury hospitality.
- Shama properties, such as Shama Lakeview Asoke Bangkok, cater to long-stay guests, offering comfort and flexibility in prime urban locations.
Looking to the Future
In addition to the exciting openings, ONYX also has several future projects lined up. Among them is Shama Rayong in Thailand, set to open in 2027. The property is strategically positioned for both business and family travelers and will provide long-term stay solutions in one of Thailand’s economic hubs.
As ONYX grows, it continues to focus on sustainability, local engagement, and delivering high-quality, personalized guest experiences. The group’s vision remains clear: to offer flexibility, convenience, and exceptional service at every touchpoint, whether through leisure travel or corporate events.
Tips for Travelers Visiting ONYX Properties
If you’re planning a stay at any of ONYX’s properties, here are a few tips to make your visit even better:
- Explore Local Attractions: Whether it’s the cultural heritage of Sri Lanka, the serene beaches in Thailand, or the historic sites in Laos, make sure to explore the local culture during your stay.
- Look for Special Packages: Many of ONYX’s properties offer bespoke packages for MICE events and business conferences, providing additional perks such as airport transfers and meeting facilities.
- Plan for Long Stays: If you are staying longer, consider booking a Shama serviced apartment for a more comfortable, home-like experience.
- Book Early for Popular Seasons: ONYX’s premium properties like Amari Koh Samui and Amari Phuket are popular during peak travel seasons, so booking in advance is advised.
Key Takeaways
ONYX Hospitality Group is setting the stage for significant growth in Southeast Asia. With new hotel openings in Thailand, Sri Lanka, and Laos, as well as enhanced connectivity for UK travelers, ONYX is ready to meet the evolving needs of both business and leisure visitors. Their commitment to sustainability, personalized service, and local engagement ensures that guests enjoy meaningful and memorable stays.
Tags: New Hotel Openings Thailand, Sri Lanka, Laos, Amari, ONYX Hospitality Group
