Samuel Siew embodies the spirit of BE the WAVE — transforming purpose into momentum that moves business and community through sports. As former CEO of Courtsite, Malaysia’s leading sports platform with over 600,000 users, he helped ignite pickleball’s growth from an emerging community sport to more than 500 venues and 2,700 courts nationwide.
With a decade of leadership experience spanning the Football Association of Malaysia (FAM) and international sports projects in London, Samuel brings a global lens to local innovation.
A Board of Trustee at Impact Integrated under the Ministry of Youth & Sports, he will share insights on how businesses and organizations can ride the next wave by turning sport into strategy for growth, engagement, and impact.
Key Takeaways In This Session: - The Power of Community in Driving Business Growth
- Technology as a Multiplier for Human Connection
- From Sports to Strategy: What Business Events Can Learn from Pickleball.
Register now to catch Samuel speak at beatpenang.com/registration!
Gather your team and take advantage of our 5 + 1 FREE group offer!
Register five participants and receive one complimentary pass.  Perfect for corporations looking to upskill teams.
 For group registration, please contact: secretariat@beatpenang.com
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