A Premier Location at the Heart of the European Cruise Industry
Hamburg, one of Europe’s major cruise hubs, will once again host Seatrade Europe. The city is not only known for its robust cruise industry but also for being the future home of the new HafenCity terminal, which will soon be officially inaugurated. This is the ideal backdrop for the event, as Hamburg continues to strengthen its position as a key player in the global cruise industry. In addition to the exciting event agenda, eight ships in dock will add extra excitement to the week, showcasing the grandeur of modern-day cruising.
Key Event Highlights: Expo, Conference, Awards, and More
Seatrade Europe Expo | 10-12 September
One of the main attractions of Seatrade Europe is the Seatrade Europe Expo, which will feature over 3,500 attendees from 80+ countries. This gathering will bring together some of the biggest names in the cruise industry, with more than 250 cruise line executives from 50+ brands meeting suppliers, technology innovators, and industry partners. The Expo promises to be the perfect platform for forging business relationships and discussing the latest trends and solutions that drive the cruise sector forward.
Among the new additions this year, the ‘Tech Zone’ stands out. This immersive area will showcase IT suppliers and emerging technology innovators, providing attendees with first-hand access to the cutting-edge technologies reshaping the cruise industry. Another fan favorite returning this year is the ‘Destination Discovery Zone’, which will spotlight the top emerging and established cruise destinations. New exhibitors will also have the opportunity to showcase their offerings in the ‘Newcomers Boulevard’, adding even more excitement and diversity to the Expo.
Seatrade Europe Conference | 10-12 September
The Seatrade Europe Conference is a must-attend event for all cruise industry stakeholders. This year’s conference will focus on the most pressing imperatives and challenges facing the cruise industry, ranging from decarbonisation to smart ship design and community engagement. Additionally, infrastructure development and innovation shore-side will be key topics of discussion. With a robust programme scheduled for the three days, the conference will offer a comprehensive exploration of the future of cruising, including insights from top executives and influential thought leaders across the globe. The full conference programme will be available by late June 2025 and is expected to cover a wide array of topics relevant to current and future industry developments.
The Seatrade Cruise Awards | 10 September
The highly anticipated Seatrade Cruise Awards will return for its 19th edition on 10th September 2025. In partnership with principal sponsors Ocean Technologies Group and Oracle Hospitality, the awards will recognize excellence across various categories, including Destination of the Year, Port of the Year, and Seatrade Cruise Personality of the Year. This glamorous event will celebrate the achievements of the cruise industry and honor those who have made significant contributions to its growth and success. It is an exciting opportunity to see the best of the best in the cruise sector receive recognition for their hard work and dedication.
River Cruise Day | 11 September
On 11th September, the spotlight will shift to the ever-growing river cruise sector during River Cruise Day. In partnership with River Cruise Europe and IG Rivercruise, this day will be dedicated to exploring the intricacies of river cruising, which has become an increasingly popular segment of the travel industry. River Cruise Day will feature discussions with industry leaders on the current landscape of European river cruising and will uncover the secrets to becoming an irresistible river cruise destination. As this segment continues to flourish, the insights shared during River Cruise Day will be invaluable for stakeholders looking to tap into the river cruise market.
Hamburg Cruise Days | 12-14 September
The celebration of cruising in Hamburg will continue with the Hamburg Cruise Days event, taking place from 12th to 14th September. For the 10th year, the Hamburg Cruise Days public event will feature a spectacular weekend along the city’s waterfront. This world-renowned cruise festival will offer attendees a chance to see stunning ships sailing down the Elbe River while enjoying an array of entertainment, food, and drink options. Known as the world’s most beautiful cruise festival, Hamburg Cruise Days will provide the perfect opportunity to experience the magic of the cruise industry in action. It’s an event not to be missed for those in the industry or for those simply interested in experiencing the best of what cruising has to offer.
Excitement and Anticipation for Seatrade Europe 2025
“We’re thrilled to announce that registration is now live for Seatrade Europe,” said Chiara Giorgi, Global Brand Director of Seatrade Cruise Events. “It’s always a pleasure to collaborate with Hamburg Messe und Congress, and we’re excited to once again bring together the European cruise community for what promises to be another dynamic and inspiring week.”
The excitement surrounding Seatrade Europe 2025 is palpable. As the European cruise sector continues to grow, evolve, and adapt to new challenges and innovations, this event will serve as a pivotal gathering for industry professionals. Whether you’re attending to network with top executives, explore new technologies, or gain insights into the future of cruising, Seatrade Europe promises to be an invaluable experience for all.
Don’t miss the opportunity to be part of this major event in the cruise and river cruise industry. Register today and join thousands of professionals in Hamburg from 10-12 September 2025 for an unforgettable week of business, innovation, and industry collaboration.
Tags: Hamburg, Germany, Chiara Giorgi, Seatrade Cruise Events Seatrade Europe 2025
