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WPP Media has added Criteo, DICK'S Sporting Goods, and Ocado Ads as retail data partners for its new AI-powered platform, Open Intelligence. The move aims to unify retail media and premium content ecosystems using predictive AI and privacy-focused collaboration tools.
Full Story: MediaPost Communications (free registration) (6/5) The diminishing impact of viral content in an AI world
The rise of AI-generated content is creating a flood of digital material, making it relatively easy to go viral -- as the agency did with two hours of work using Google AI Ultra's Flow Veo3 -- and challenging marketers to shift to achieving genuine business outcomes, writes Mischief's Oliver McAteer. "There's a new premium for clear strategy and clever messaging that actually moves the needle and secures those outcomes," McActeer writes.
Full Story: Ad Age (link gifted) (6/6) Snapchat has released a report assessing the effectiveness of skippable and non-skippable ads, based on a study of 4,800 users conducted by Magna Media Trials. The report indicates that non-skippable ads slightly enhance ad recall, but users prefer the option to skip, and Snapchat suggests a mixed approach for better brand preference and interest.
Full Story: Social Media Today (6/5) \
Trump Tariffs Crash European Business Travel to U.S.
(SOURCE: MSN)
Europeans are scaling back business trips to the United States amid the Trump administration’s intensifying hostilities toward trade partners and immigrant visitors. European business travel bookings to the U.S. in April dropped 26 percent compared to the same month last year as companies seek markets offering “greater stability,” Politico reported, citing data from the London-based HotelHub, a booking platform used by travel agencies.
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