Are Aquarians really that adventurous? Are Pisceans really that pensive? And are Capricorns as cautious as we’re led to believe? G Adventures, the small group adventure travel leader and solo travel expert, has the answers! In celebration of the launch of Solo-ish – their first travel style exclusively for solo travellers – G Adventures has taken a deep-dive into 12 months of solo booking data*, to reveal the fun and fascinating insights into how each individual’s zodiac sign shapes decision making when it comes to travel.
Crunching the numbers from thousands of solo travel bookings, G Adventures looks at how travellers’ star signs inform their booking habits – from where they go to the style of travel they book. Informed by the data, G Adventures has hand-picked the ultimate Solo-ish adventure for each star sign, offering them the opportunity to travel for themselves, not by themselves.
Key findings:
- Cancer and Leo are top bookers of solo adventures globally
- Fiery Sagittarius has the highest bookings from female solo travellers, while social Gemini has the highest male solo bookings
- Always curious about the world and themselves, Scorpio has the highest average age of all solo bookings, while friendly Virgos have the lowest average age
- Capricorns are the most likely to book with a travel agent
- Practical Virgo are most likely to book direct
- Dreamer Pisces leave booking to the last minute
- Aquarius and Libra are the most organised, booking furthest in advance
- Pisces the top solo booker for UK
AQUARIUS:
Air Sign
Aquarians are known for getting off-the-beaten-path and exploring the great outdoors; they also revel in going against the grain and love mixing things up, making sure that no two days look the same. For this confident air sign, North Africa and the Middle East are the most popular destinations and, with a tendency to be technical and analytical, the booking data shows they are the star sign more likely to book in advance.
Perfect solo adventures:
Solo-ish Egypt – Travellers will see ancient history come alive on this colourful tour across Egypt – marvelling at the Great Pyramids of Giza, supporting local women at a female-led community kitchen and sailing across the Nile to enjoy a meal with a local community in a Nubian Village. 9 days from £1,199** per person.
Solo-ish Morocco – From the archaeological site of Volubilis to the wonder of Aït Ben Haddou, and the winding streets of Fes Medina and camel rides across the sweeping dunes of the Sahara to camp under the stars, this Moroccan adventure is nothing short of magical. 10 days from £929** per person.
PISCES:
Water sign
Compassionate and considerate Pisces make fantastic travel companions, and their dreamy and deep emotional sensitivity often allows them to view the world from a unique standpoint. Always one to trust their gut, Pisces are among the most last-minute bookers of the star signs and, with their serene-seeking nature, it’s no surprise that they naturally lean towards marine-based itineraries. In fact, they are the second most likely group to book a trip to Antarctica.
Perfect solo adventure:
Solo-ish Greece – Sun-kissed beaches, whitewashed villages and epic sunsets over the Mediterranean combine on this ferry-based adventure – the ideal choice for this water sign – that begins in Athens and takes in the foodie island of Tinos, stylish Santorini and the charming streets of Naxos. 9 days from £2,819** per person.
ARIES:
Fire Sign
Data shows that of all the star signs, Aries are those most likely to book a Classic trip style. But as they’re known for being courageous, bold and ambitious, they also lean towards more adventurous destinations – in fact, they are the star sign that’s most likely to book an adventure in Central America, but also love trips to Europe. While they are typically known for being rash, the G Adventures data shows that they are neither last-minute or far-in-advance bookers – and sit happily in the middle.
Perfect solo adventure:
Solo-ish Belize – Solo-ish adventurers will dive into the heart and soul of Belize with hands-on tortilla-making at the San Antonio Women’s Cooperative and a visit to the sacred Mayan caves at Actun Tunichil Muknal. There’s thrilling adrenaline one moment and serene beaches the next – the perfect combo for a bold traveller. 7 days from £899** per person.
TAURUS:
Earth Sign
Appreciating security, group travel offers Taureans the reassurance to travel solo. Taureans are seen as earth dwellers, and love the calming effect of a steady routine and tranquil environments. G Adventures data shows that they are one of the most likely signs to book an active trip, where they can connect to the earth through beautiful hikes, landscapes and nature. Asia is their main booking destination, but they are the second-most likely star sign to book a trip to Central America.
Perfect solo adventure:
Solo-ish Bali – Taureans can embrace one of the most beautiful islands on earth on this adventure for mind, body and soul. There’s visits to lush waterfalls and bike rides through paddy fields, mountain guesthouse stays, a trek up Mount Batur at sunrise and swims with manta rays. 10 days from £1,049** per person.
GEMINI:
Air sign
Being super-relaxed, taking last-minute changes in their stride, and preferring company to being alone, group travel is a perfect fit for solo Geminis. Being the third largest booker overall, Geminis also make up the highest proportion of male travellers, and are in the top three star signs that will book direct – another nod to their easy-going nature. They’re the second most likely zodiac to book a trip to North Africa and the Middle East. But their top booking destination? That’ll be Peru.
Perfect solo adventure:
Solo-ish Peru – This relaxed adventure immerses travellers in the wonders of Peru, starting with a fun cooking class in Lima before diving into a community-focused day in the Sacred Valley. There’s free time to soak in hot springs, ancient ruin discovery, strolls through vibrant markets and a magical train ride to the ‘Lost City of Machu Picchu.’ 9 days from £1,469** per person.
CANCER:
Water sign
The solo adventure travel aficionados! This water sign is joint first when it comes to solo bookings. Keen to see the world from a young age, they also make up the highest proportion of 18-to-Thirtysomething bookers (for travellers aged 18 to 39), and true to their water sign, they are the second-most likely star sign to book marine-based adventures. They are the star sign that has booked the most trips to Africa compared to other signs, and they also love trips to Australia and New Zealand.
Perfect solo adventure:
Solo-ish New Zealand – This outdoor lovers’ dream trip goes big on marine-based fun, with the option to kayak on Lake Mapourika and take a day-long boat trip through the spectacular scenery of Fiordland National Park. There’s time learning about the rich traditions of Māori culture with local hosts, plus gorge and glacier hikes. 14 days from £3,099** per person.
LEO:
Fire sign
Sharing the top spot for the most adventures booked, Leos are known for craving trips to adventurous destinations; they have a lust for life and seek out trips that align with their fiery boldness. They prefer the warm climate of Asia, with Thailand being a firm favourite among the fire sign. They are also among the star signs who prefer booking with a travel agent.
Perfect solo adventure:
Solo-ish Thailand – This hot adventure is designed to show off the best of Thailand, taking Solo-ish travellers on a journey from the lush hills of Chiang Mai, zipping through the city on a tuk-tuk tour, to learning the art of Thai massage taught by local pros in Bangkok. Further south, there’s river tubing, canoeing, longtail boat rides and bamboo rafting. 12 days from £1,729** per person.
VIRGO:
Earth Sign
They’re loyal, structured and make great friends, a zodiac sign that’s well-suited to solo travel and their practical nature and ability to take things into their own hands is demonstrated in the booking data – they are the top direct booker with G Adventures. With the youngest average age, they are eager to get out and see the world as early as possible and enjoy getting to know people on a deeper level, with the highest level of local living bookings. They are the star sign that’s most likely to book a trip to the US or Europe, but the country they are most keen on is Costa Rica.
Perfect solo adventure:
Solo-ish Costa Rica – This trip dives deep into the heart of Costa Rica’s incredible biodiversity and gives travellers the chance to learn from the local community. There’s a visit to a local coffee project in Sarapiquí, days amongst the volcanoes of Arenal and cloud forests of Monteverde and time to kick back on the beaches of Manuel Antonio. 8 days from £999* per person.
LIBRA:
Air sign
Librans have a tendency to be both extroverted and laid-back, happy to go along with the majority and not keen on spending time alone. Often seeking adventure to balance their love of beauty and excitement, they are the most likely to book an active trip, and make up the highest proportion of bookings to South America.
Perfect solo adventure:
Solo-ish Colombia – From the vibrant streets of Medellín to the coastal magic of Cartagena, travellers will get behind the scenes in a country brimming with iconic highlights and hidden gems. Think trekking lush jungle trails in Tayrona National Park and climbing the legendary rock at Guatapé, refuelling with local food and coffee. 8 days from £1,599** per person.
SCORPIO:
Water sign
Scorpios can be lone rangers, but enjoy the interactions and layers of group settings. They’re known for being curious – not just about the world, but also about themselves, and they have the highest average age of all solo bookings. They are one of the most likely zodiacs to book a trip to Thailand, and are also fond of trips to Central America, with data showing that they love to lean into local-living experiences.
Perfect solo adventure:
Solo-ish Mexico – The magic of Mexico comes alive on this adventure through the Yucatán. The group will dive into ancient Mayan beliefs and rituals, cool off in the turquoise waters of hidden cenotes, wander Merída’s charming streets, spot wildlife in the Sian Ka’an biosphere reserve – and more. 9 days from £1,319** per person.
SAGITTARIUS:
Fire Sign
Known for craving culture and adventure in equal measure, Sagittarians are natural travellers that are keen to learn – and the more unusual the destination, the better. The fire sign prefers warm destinations according to data, and the most likely group to book a trip to Asia, specifically Vietnam. Booking direct is no big deal for them – they’re the second-most likely star sign to do so.
Perfect solo adventures:
Solo-ish Vietnam – This adventure serves up delicious local bites, sailing trips through the emerald waters of Halong Bay on a private boat and time getting lost in the charming French colonial streets of Hoi An. Local hosts give the group the chance to learn about the country’s history and culture – through motorbike tours and cooking classes empowering local children in Hoi An, and more. 11 days from £1,149** per person.
Solo-ish South Korea – From mouthwatering food to architectural marvels and the charm of traditional Hanok villages, this country has it all. The group will dive into the vibrant energy of Seoul (karaoke, anyone?), explore the historic treasures of Gyeongju-si and the coastal vibes of Busan. 9 days from £ 2,699** per person.
CAPRICORN:
Earth sign
Capricorns love a well thought-out plan, the more structured, the better. They tend to be risk averse, playing it safe with destinations they want to visit and unsurprisingly, the data shows they are the zodiac that’s most likely to book via a travel agent, showing they value an added level of expertise and guidance when organising their adventure. But don’t be surprised if they’re the last to bed on a night-out – there’s a rebellious spirit amongst the planner’s mentality.
Perfect solo adventures:
Solo-ish Italy – Capricorns will indulge in pure “la dolce vita” on this journey through northern Italy. They’ll dive deep into Florence with a walking tour led by a local migrant guide, explore Cinque Terre’s jaw-dropping coastal path and revel in a boat ride on Lake Como – all before the magic of Venice. 9 days from £2,099** per person.
Solo-ish Spain – From Barcelona to Seville, this trip indulges the senses. Think tasty tapas tours to classes to hands-on classes to discover the secrets of authentic paella, plus time to appreciate the architecture and iconic landmarks from Circulo de Bellas Artes to the enchanting Alhambra. 9 days from £1,899** per person.
