“The new USTOA.com site has a vibrant, fresh design and overall streamlined user experience with distinct hub pages for each of our stakeholders,” said Dale. “The website communicates to both current and prospective members ‘why’ USTOA is an essential partner in their businesses, a message that carries through to our valued travel advisor audience. And inspiration for travelers is abundant including details of the USTOA $1 Million Travelers Assistance Program,” he continued.
Dale also pointed out the use of video featuring current tour operator and associate members to convey the message of the number of ways the Association is an essential partner in their success.
Active and Associate Members will find an improved user experience and ease of use along with an enhanced event calendar color coded for improved search for general events, the Annual Conference & Marketplace, networking events, and educational series, and more. The USTOA Sustainability Resources Hub, open to all members, details the association’s commitment to a responsible future for travel with links to the USTOA Five Year Sustainability Plan and the USTOA Sustainability Promise, along with a number of educational resources.
Travel advisors will find easier access to connect with leading tour operators as well as resources for updates on travel news, trends, and tools to enhance their business.
For travel advisors and travelers, the Association blog features posts from members for travel inspiration around the world. Improved filtering options allow easier navigation to find relevant stories as each post is categorized by destination. The new hub for travelers connects to trusted tour operator members and USTOA certified travel advisors through dedicated links to each.
Tags: Terry Dale, United States Tour Operators Association (USTOA)
