A New Era of Travel Planning
SKYNAV, a leader in virtual reality and interactive mapping, allows users to explore destinations in vivid detail from the comfort of their own homes. With its motto, “Conversion by Immersion,” SKYNAV transforms how travelers plan their journeys, providing a sense of place that increases the likelihood of converting online exploration into real-world visits. Traverse City Tourism’s collaboration with SKYNAV marks a milestone in Michigan tourism, offering a tool that empowers potential visitors to explore everything the area has to offer before they arrive.
An Unforgettable Virtual Experience
“SKYNAV brings destinations to life in a way that traditional methods cannot,” said TyDowning, COO of SKYNAV. “Our technology allows potential visitors to immerse themselves in the sights and experiences of Traverse City, building a stronger connection and confidence in their travel plans.”
Traverse City’s SKYNAV platform includes 360-degree panoramic views and virtual walkthroughs of key attractions. From the bustling downtown area with its eclectic shops and restaurants, users can navigate iconic locations with ease. “SKYNAV provides an immersive digital experience that lets visitors explore Traverse City and its iconic destinations,” said Trevor Tkach (Tah-KOSH), President of Traverse City Tourism. “From downtown and Sleeping Bear Dunes to area wineries and picturesque towns, SKYNAV technology helps travelers plan unforgettable trips and make the most of their visit.”
Enhancing the Visitor Journey
Traverse City Tourism is committed to promoting the city as a premier destination for leisure, business, and group travel. As a Convention and Visitors Bureau (CVB) and DMO, the organization plays a pivotal role in showcasing Traverse City’s unique blend of natural beauty, cultural attractions, and outdoor activities. By integrating SKYNAV into its offerings, Traverse City Tourism aims to provide potential visitors with a tool that streamlines the decision-making process and inspires confidence in their travel plans.
Research shows that virtual experiences like SKYNAV’s can significantly influence travelers’ choices by providing them with a more comprehensive understanding of a destination’s offerings. By virtually experiencing the charm of Traverse City before their visit, users are more likely to extend their stay, explore additional attractions, and recommend the destination to others.
A Vision for the Future
The launch of SKYNAV in Traverse City represents a forward-thinking approach to tourism marketing. With its user-friendly design and unparalleled level of detail, the platform caters to a wide range of audiences, from families planning vacations to event organizers scouting locations. This innovative tool alignsith Traverse City Tourism’s mission to create memorable experiences and foster economic growth for the region.
Tags: TyDowning, SKYNAV, Traverse City Tourism
