Accor Ahead | Reflecting on a Year Defined by Connections, Celebration and Partnerships

 

Flashback 2024  Bridging Communities, Celebrating Excellence, and Redefining Hospitality

The end of the year is a natural time to look back, reflect and celebrate, and 2024 is no exception, as remarkable achievements defined Accor's journey. As a Premium Partner of the Paris 2024 Olympic and Paralympic Games, we embraced our shared values of excellence and responsibility, welcoming the world with heartfelt care. Our storied heritage propelled us to new heights, marked by significant anniversaries and milestones, including the 60th anniversary of Sofitel and the impressive 1000th Mercure hotel opening.   Over the years, we have continuously redefined the art of hospitality, and in 2024, this is demonstrated through our transformative and purpose-driven partnerships —from our Alliance with Kylian Mbappé to empower younger generations, to our partnership with LVMH to take Orient Express to new horizons, and Novotel’s Ocean Protection Partnership with WWF.   Together with all our team members, we strive to connect communities, foster sustainability, and craft unforgettable experiences for all. We encourage you to watch our retrospective video highlighting our ongoing transformation of hospitality as we continue this journey in 2025.

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