The airline supports the "LA VIOLENZA MAI" (Never Violence) campaign, an awareness initiative launched by the Ministry of Justice to foster a culture of prevention against gender-based violence. This campaign is promoted by Fondazione Atena, dedicated to spreading awareness about prevention and women's health.
ITA Airways contributes to raising public awareness on gender-based violence, embracing the global call from the United Nations, which has dedicated the day of November 25th to this anniversary since 1999.
To mark the occasion, the airline has undertaken several initiatives, starting with the illumination of its Fiumicino headquarters in red for the entire day, symbolizing its full alignment with the values of this observance.
As a symbol of its joint commitment with Fondazione Atena to raise awareness about the serious issue of violence against women, today male crew members will wear a red fabric pin onboard every ITA Airways flight. These pins are created from regenerated materials by the “Made in Carcere” association.
Passengers will also be informed of ITA Airways' participation in the initiative through an onboard announcement.
ITA Airways has always been at the forefront of supporting initiatives related to social sustainability and has been committed to promoting equality and inclusion since its inception.
Tags: International Day for the Elimination of Violence against Women, ITA Airways
