China (Guangdong) International Tourism Industry Expo 2024 promises to be a massive gathering of international cultural and tourism enterprises, with the exhibition set to feature three major themed pavilions: the International Culture and Tourism Hall, the Culture and Tourism Hall, and the Culture and Tourism Consumption Experience Hall. These pavilions will host cultural and tourism organizations, businesses, and agencies from nearly 50 countries and regions, alongside representatives from over 30 provinces and cities within China.
The event will be a powerful display of the recovery and resurgence of the global tourism industry following the pandemic, with significant participation from both domestic and international exhibitors. This year’s CITIE will not only showcase a variety of travel destinations but also provide a vital platform for fostering new partnerships and collaborations within the global tourism and hospitality industry.
CITIE as a Gateway to China’s Tourism Market
As a leading tourism expo, China (Guangdong) International Tourism Industry Expo 2024 serves as a key window for promoting international tourism exchanges in Guangdong, one of China’s most prominent regions. It has become an essential platform for tourism boards, cultural organizations, and businesses from around the world to enter the rapidly growing Chinese tourism market. According to the latest statistics, the number of overseas exhibitors attending CITIE 2024 has nearly returned to pre-pandemic levels. Compared to 2023, the number of international travel agencies independently participating has risen by 41.6%, signaling a strong recovery of the global tourism sector.
With the gradual revival of the global aviation industry, international airlines are also stepping up their participation in China (Guangdong) International Tourism Industry Expo 2024. Several leading carriers, including Turkish Airlines, Royal Brunei Airlines, Ethiopian Airlines, and Vietnam Airlines, have confirmed their presence at the expo. These airlines aim to strengthen their connections with Chinese travelers, a crucial market for global tourism, and enhance their visibility in the region.
Spotlight on European Destinations and the Return of the Quality Europe Pavilion
A highlight of China (Guangdong) International Tourism Industry Expo 2024 is the return of the Quality Europe Pavilion, which will feature prominent cultural and tourism promotions from countries like France, Italy, Spain, Portugal, Poland, and Croatia. This pavilion will offer visitors a glimpse into Europe’s rich history, art, culture, and travel opportunities, presenting some of the most sought-after travel destinations in the world.
Another key feature of China (Guangdong) International Tourism Industry Expo 2024 will be a special exhibition area dedicated to celebrating the 75th anniversary of diplomatic relations between China and Russia. As part of the China-Russia Culture Year, the “Special Exhibition Area for the Year of China-Russia Culture” will highlight the deep cultural and tourism connections between the two nations. For the second consecutive year, St. Petersburg will be present at CITIE, while other Russian regions like Murmansk and Novosibirsk will make their debut at the expo.
Exciting New Additions: Luxury Adventure and Safari Tourism
For the first time, China (Guangdong) International Tourism Industry Expo 2024 will introduce the “Light Luxury Adventure Exhibition Area,” which will focus on promoting new and exciting tourism trends, such as the “Safari” adventure tourism mode originating from Africa. This area will bring attention to the growing interest in luxury adventure travel, particularly in Africa, and explore how Chinese and African tourism businesses can collaborate to develop innovative travel experiences.
In addition to the luxury adventure offerings, China (Guangdong) International Tourism Industry Expo 2024 will feature vibrant promotions from Malta, Laos, Mexico, and Tanzania. These countries will showcase their rich cultural heritage and tourism resources through interactive experiences that give visitors a taste of their unique travel offerings.
Promoting China’s Inbound Tourism and the 144-Hour Visa-Free Transit Policy
One of the key focuses of CITIE 2024 will be the promotion of China’s 144-hour visa-free transit policy, which allows international travelers to visit certain regions in China without a visa for up to six days. This policy has become a significant driver of inbound tourism, attracting visitors from around the world to explore China’s rich culture, historical landmarks, and modern attractions. Guangdong, as a major gateway for inbound tourism, will play a pivotal role in promoting this policy, and CITIE 2024 will showcase how it is helping to boost international tourism flows to China.
The popularity of inbound tourism is on the rise in China, and the growing list of international destinations participating in China (Guangdong) International Tourism Industry Expo 2024 highlights the country’s appeal to global travelers. Guangdong’s leading travel agencies, such as GZL International Travel Service, Guangdong China Travel Service, and China Comfort Tourism Group, will be at the forefront of promoting inbound tourism products, working closely with international destinations, hotels, and resorts to offer high-quality travel experiences.
Strengthening Cultural and Tourism Exchanges Between China and the World
CITIE 2024 is set to be a comprehensive showcase of the cultural and tourism vitality of China’s Greater Bay Area, as well as a reflection of the country’s growing influence in the global tourism industry. The event has garnered participation from major Chinese central enterprises, such as China Mobile Communications Group, OCT Group, China Southern Airlines, and Guangdong Provincial Tourism Holdings, among others. These organizations will showcase their cultural and tourism resources, engage in business negotiations with international partners, and explore new avenues for cooperation in the global tourism market.
In addition to major businesses, China (Guangdong) International Tourism Industry Expo 2024 will welcome a variety of local industry associations from cities within Guangdong Province, including Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, and more. These associations will invite professional buyers to attend the expo, facilitating valuable business exchanges between local and international participants.
Innovative Networking Opportunities: Online and Offline Meetings
To provide deeper engagement opportunities for exhibitors, CITIE 2024 has introduced a combination of online and offline business meetings. In the lead-up to the event, exhibitors and buyers will be able to use online booking and business meeting customization services, ensuring they can efficiently plan their schedules. During the expo, a dedicated “business speed matching” session will allow exhibitors and buyers to connect in real-time, facilitating efficient communication and fostering stronger business relationships.
This innovative approach to networking will ensure that China (Guangdong) International Tourism Industry Expo 2024 provides an inclusive platform for cultural and tourism organizations from around the world to connect with their Chinese counterparts and explore new business opportunities.
Key Exhibitors and Attractions
The expo features hundreds of exhibitors from various sectors, including airlines, hotels, travel agencies, and tourism boards. Expect to see:
- Destination showcases from popular travel spots such as Bali, Tokyo, Paris, and emerging locations
- Tourism technology pavilions demonstrating cutting-edge innovations like AI-driven travel apps
- Cultural performances and food tastings from international and local cuisines
- Workshops and seminars hosted by travel industry experts on topics such as sustainable tourism and digital marketing strategies for travel businesses
How to Get There
Guangzhou’s public transportation system is highly efficient. To reach the China Import and Export Fair Complex, you can:
- By Metro: Take Line 8 to Pazhou Station, which is directly connected to the expo center.
- By Bus: Multiple bus lines, such as 229, 262, and 304, stop near the venue.
- By Taxi or Ride-sharing: Popular ride-sharing services like Didi are readily available in Guangzhou.
Accommodation Options
Guangzhou offers a wide range of accommodation options, from luxurious hotels to budget-friendly hostels. Some top-rated options near the expo center include:
- Langham Place Guangzhou: A 5-star hotel known for its stunning views and proximity to the venue.
- Pazhou Hotel: A mid-range option offering convenience and comfort.
- Backpacker Hostel Guangzhou: A budget-friendly option for those looking to save on accommodation costs.
Local Attractions
When you’re not at the expo, take some time to explore the vibrant city of Guangzhou:
- Canton Tower: One of the tallest towers in the world, offering panoramic views of the city.
- Shamian Island: A beautiful, colonial-era neighborhood with European-style architecture.
- Chen Clan Ancestral Hall: A traditional Chinese structure showcasing exquisite craftsmanship and design.
Must-Try Local Cuisine
Guangzhou is famous for its Cantonese cuisine, which is a must-try during your stay. Popular dishes include:
- Dim Sum: Small, flavorful dishes typically served in bamboo steamers.
- Char Siu: Sweet and savory barbecued pork.
- White Cut Chicken: A simple yet flavorful dish made from poached chicken.
Conclusion: A Global Celebration of Tourism and Cultural Exchange
As one of China’s premier tourism industry expos, CITIE 2024 promises to be a landmark event, showcasing the best of global tourism and fostering deep cultural exchanges between China and the rest of the world. With a record number of exhibitors, new theme pavilions, and a host of innovative networking opportunities, CITIE 2024 is set to be an essential gathering for professionals in the travel, tourism, and cultural industries.
From international airlines and luxury adventure experiences to inbound tourism initiatives and digital innovation, CITIE 2024 will offer something for every visitor. Don’t miss the opportunity to explore the world of tourism at one of the largest and most dynamic expos in China.
Tags: China (Guangdong) International Tourism Industry Expo, CITIE 2024, cultural exchange, global tourism, global travel, inbound tourism, International travel, luxury travel, Safari Tourism, tourism expo, Tourism industry, travel industry
