According to the company, this initiative offers significant financial benefits to owners and underscores Sonesta’s commitment to transparency, innovation and strong franchise relationships.
Owners will receive the 2% incentive based on their spending with Sonesta-contracted suppliers under both the Avendra program and other Sonesta negotiated contracts. This incentive will be paid quarterly as a credit on franchise fee statements. Additionally, Sonesta will provide a free mobile app purchasing platform (EPRO) to help franchisees identify and purchase cost saving products from Avendra and other key suppliers.
“With our owner-centric approach at Sonesta, we believe in fostering strong, transparent relationships with our franchisees,” said Keith Pierce, Sonesta EVP/president, franchise & development. “Our procurement incentive program demonstrates our commitment to providing exceptional value and support to our owners. By offering to sponsor the technology and provide a significant financial benefit, we not only enhance our competitive edge but also can help our franchisees succeed and provide more reasons to grow with us.”
Sonesta will cover the technology investment cost for EPRO, helping to ensure franchisees continue to receive state-of-the-art tools without financial strain.
“Sonesta ensures transparency in its operations and treats franchisees with the same respect and consideration as its owned and managed properties,” said Paul Davis, head of strategic sourcing, Sonesta.
Franchisees can sign up for access to the Avendra program and the EPRO Mobile App for immediate access to Sonesta’s purchasing programs and pricing, which includes features like managed order guides and on-the-go ordering. Purchases made through Avendra and other Sonesta contracts will be tallied quarterly, and corresponding credits will be applied to monthly statements with supporting documentation.
Tags: Avendra, EPRO, Keith Pierce, Paul Davis, Sonesta
