Kenya’s tourism sector experienced a remarkable resurgence in 2023, with international tourist arrivals soaring to approximately 1.96 million, reflecting a 31.5% increase from the 1.48 million recorded in 2022. This growth signals a consistent upward trend post-pandemic, with expectations that arrivals will surpass pre-COVID levels in 2024, potentially exceeding 2.3 million tourists.
Key Insights from the 2023 Tourism Report
- Tourist Arrivals: International tourist numbers rose by 460,000 compared to the previous year. The USA emerged as the largest source market, contributing 265,310 visitors, representing about 14% of the total.
- Revenue Growth: Tourism sector earnings surged to approximately KSh 353 billion (around USD 2.06 billion), up from KSh 268.2 billion in 2022, demonstrating the sector’s robust recovery and growing economic contribution.
- Travel Patterns: Holiday travel dominated, with 45% of visitors arriving for leisure, followed by those visiting friends and relatives (24%). Business and MICE (Meetings, Incentives, Conferences, and Exhibitions) travelers also made up a significant portion of arrivals.
- Entry Points: Jomo Kenyatta International Airport (JKIA) served as the primary entry point, accounting for 69% of arrivals, while Mombasa International Airport followed with 8%.
- Seasonal Trends: August emerged as a peak month for arrivals, driven largely by the wildebeest migration in Maasai Mara, a major tourist attraction during this period.
Tourism remains a vital pillar of Kenya’s economy. Before the COVID-19 pandemic, the sector contributed nearly 10% of the nation’s GDP. Over the past five years, Kenya’s tourism performance has seen substantial growth. In 2015, international visitor arrivals totaled 1,459,500, generating KSh 84.6 billion in receipts. By 2019, these figures had climbed to 2,048,834 arrivals and KSh 163.6 billion in receipts. In 2020, the sector was poised for further growth, with a projected 7.5% increase in international arrivals. However, the onset of COVID-19 brought the global tourism sector to a standstill. In Kenya, tourism establishments closed, and many workers were laid off.
Starting in May 2020, the Ministry of Tourism, in collaboration with sector stakeholders, engaged in regular consultations to address the devastating impacts of the pandemic. It was recognized that the sector would undergo permanent changes, making a return to the pre-COVID environment impossible.
In response, the New Tourism Strategy for Kenya 2021-2025 was developed, reimagining the future of the tourism sector. This strategy outlines key ambitions for both recovery and growth, centered around four strategic shifts: establishing Kenya as a year-round tourism destination; creating diverse customer experiences and products; refreshing the brand image and repositioning Kenya as an upmarket, sustainable destination; and developing enablers, including unlocking alternative funding sources and embracing digital innovations and new technologies in the sector.
TTW Editor in Chief Mr. Anup Kumar Keshan said: “Kenya’s bold move to implement a visa-free travel policy to 195 countries as of August 2024 is a game-changer. It not only simplifies access for global tourists but also positions Kenya as a leading destination in Africa. This surge in tourism is a clear sign that the world is eager to experience the unmatched beauty and cultural richness that Kenya offers.”
Although Kenya offers visa free entry for citizens of many countries, some nationalities are still required to obtain an e-visa or a referred visa before entering the country. This requirement ensures that the appropriate security measures are in place while still allowing for ease of travel for those who meet the criteria.
Countries exempt from needing a visa to enter Kenya include:
| Barbados | Malawi | St. Vincent and the Grenadines |
| Belize | Malaysia (For less than 30 days stay) | St.Kitts and Nevis |
| Botswana | Mauritius | St.Lucia |
| Brunei | Namibia | Swaziland |
| Burundi | Nauru | Tanzania |
| Cyprus | New Guinea | The Bahamas |
| Darussalam | Papua | Tobago |
| Dominica | Rwanda | Tonga |
| Fiji Island | Samoa | Trinidad |
| Ghana | Seychelles | Tuvalu |
| Grenada | Sierra Leone | Uganda |
| Jamaica | Singapore | Vanuatu |
| Kiribati | Solomon Islands | Zambia |
| Lesotho | South Africa (For less than 30 days stay) | Zimbabwe |
Countries requiring e-Visa:
| Albania | Algeria | Andorra |
| Angola | Antigua and Bermuda | Argentina |
| Australia | Austria | Bahrain |
| Bangladesh | Belarus | Belgium |
| Benin | Bhutan | Bolivia |
| Bosnia | Brazil | Bulgaria |
| Burkina Faso | Cambodia | Canada |
| Cape Verde | Central African Republic | Chad |
| Chile (Nationalist) | China (China P.R.) | Columbia |
| Comoros | Congo (Brazzaville) | Costa Rica |
| Cote de voire | Croatia | Cuba |
| Czech Republic | Denmark | Djibouti |
| Dominican Republic | DRC | East Timor |
| Ecuador | Egypt | El Salvador |
| Equatorial Guinea | Estonia | Finland |
| France | French Guyana | Gabon |
| Georgia | Germany | Greece |
| Greenland | Guatemala | Guinea |
| Guinea Bissau | Haiti | Herzegovina |
| Honduras | Hong Kong (Holders of Hong Kong special administrative region) | Hungary |
| Iceland | India | Indonesia |
| Iran | Ireland | Israel |
| Italy | Japan | Jordan |
| Kazakhstan | Kirghizstan | Korea (South) |
| Kuwait | Laos | Latvia |
| Liberia | Liechtenstein | Lithuania |
| Luxembourg | Macedonia | Madagascar |
| Malta | Marshall Islands | Mauritania |
| Mexico | Micronesia | Moldavia |
| Monaco | Mongolia | Montenegro |
| Morocco | Mozambique | Myanmar (Formerly Burma) |
| Nepal | Netherlands | New Zealand |
| Nicaragua | Niger | Nigeria |
| Norway | Oman | Pakistan |
| Palau Pacific Isles | Panama | Paraguay |
| Peru | Philippines | Poland |
| Portugal | Qatar | Romania |
| Russia | Russia | Salvador |
| Sao Tome and Principe | Saudi Arabia | Serbia |
| Slovakia | Slovenia | Southern Sudan |
| Spain | Sri Lanka | St. Christopher Cape |
| Sudan | Suriname | Sweden |
| Switzerland | Taiwan | Thailand |
| Timor East | Togo | Tunisia |
| Turkey | Turkmenistan | UAE |
| Ukraine | United Kingdom | Uruguay |
| USA | Uzbekistan | Vatican City |
| Venezuela | Vietnam | Yemen |
Countries required to obtain Referred Visas:
| Afghanistan | Armenia | Azerbaijan |
| Cameroon | Democratic People’s Republic of Korea (Formerly North Korea) | Eritrea |
| Iraq | Kosovo | Lebanon |
| Libya | Mali | Palestine |
| Senegal | Somalia | Syria |
| Tajikistan |
Airports in Kenya:
- Jomo Kenyatta International Airport (JKIA) – Nairobi: The largest and busiest airport in Kenya, serving as the main international gateway to the country. It handles the majority of international and domestic flights.
- Moi International Airport – Mombasa: The second-largest airport in Kenya, located in the coastal city of Mombasa. It primarily serves tourists traveling to the Kenyan coast and other regional destinations.
- Eldoret International Airport – Eldoret: An important airport in the western part of Kenya, serving both international and domestic flights. It plays a crucial role in the transportation of goods, particularly agricultural products.
Airlines in Kenya:
- Kenya Airways: The largest and busiest airline in Kenya, offering extensive international and domestic services. It is the national carrier and operates a hub-and-spoke network from Jomo Kenyatta International Airport (JKIA) in Nairobi.
- Jambojet: A low-cost subsidiary of Kenya Airways, Jambojet is the busiest domestic airline in Kenya. It serves key cities within Kenya and has recently expanded to a few regional destinations.
- Fly540: Another prominent low-cost carrier, Fly540 operates a range of domestic routes and a few regional ones. It is known for its frequent flights connecting major cities and smaller towns across Kenya.
Exploring Kenya’s Top Three Cities: Nairobi, Mombasa, and Kisumu
Kenya is a land of endless possibilities, where every corner tells a story and every city offers a unique slice of life. Whether you’re a seasoned traveler or stepping into Africa for the first time, the top three cities—Nairobi, Mombasa, and Kisumu—will make you feel right at home while captivating your sense of adventure. Let me take you on a journey through these vibrant urban centers.
Nairobi: The Heartbeat of Kenya
Overview:
Nairobi is where Kenya’s pulse beats the strongest. Picture this: a bustling metropolis where skyscrapers reach for the sky, yet nature is never far away. Nairobi isn’t just the capital of Kenya; it’s a city of contrasts. Here, you’ll find modern buildings standing shoulder-to-shoulder with acacia trees, and the sounds of the city blend with the occasional roar of a lion from Nairobi National Park.
Must-See Attractions:
- Nairobi National Park: Imagine spotting a pride of lions against the backdrop of the city skyline. It’s a surreal experience that only Nairobi can offer.
- David Sheldrick Wildlife Trust: Visiting this elephant orphanage is not just a trip; it’s an emotional journey. Watching baby elephants playing, knowing they’re getting a second chance, is truly heartwarming.
- Karen Blixen Museum: If you’ve ever dreamt of Africa, this is where the dream began. Walking through the former home of Karen Blixen, author of “Out of Africa,” feels like stepping into the pages of her book.
- Giraffe Centre: Get ready to lose your heart to these gentle giants. Feeding a giraffe by hand is an experience that stays with you long after your trip ends.
Where to Eat:
Nairobi’s food scene is as diverse as its people. You can’t leave without trying Nyama Choma at Carnivore Restaurant—it’s more than just a meal; it’s a feast that brings people together. For a more contemporary vibe, explore Westlands, where you’ll find everything from sushi to Ethiopian dishes, all in one vibrant neighborhood.
Insider Tip:
Don’t miss the Maasai Market. Haggling for a beautiful piece of beadwork or a hand-carved wooden statue is all part of the experience, and you’ll walk away with more than just a souvenir—you’ll have a story to tell.
Mombasa: The Coastal Gem
Overview:
Mombasa isn’t just a city; it’s a feeling. As soon as you step off the plane, the humid air, the smell of the ocean, and the rhythm of Swahili music welcome you. Mombasa is where the past meets the present, where centuries-old traditions coexist with modern-day living, and where every street corner has a story to tell.
Must-See Attractions:
- Fort Jesus: This isn’t just a fortress; it’s a portal to the past. Wandering through its ancient walls, you can almost hear the whispers of history and the clashing of swords from battles long ago.
- Old Town: Mombasa’s Old Town is like stepping into another world. The narrow streets are alive with the scents of spices, the sounds of Swahili music, and the sight of intricately carved doors that seem to guard centuries of secrets.
- Haller Park: Once a barren wasteland, now a thriving ecological park—Haller Park is a testament to nature’s ability to heal. It’s a peaceful escape where you can reconnect with nature and yourself.
- Mombasa Marine National Park: The underwater world here is nothing short of magical. Whether you’re snorkeling or diving, the vibrant coral reefs and colorful fish make you feel like you’ve stepped into a living aquarium.
Where to Eat:
In Mombasa, food isn’t just about eating—it’s about savoring every bite. Tamarind Restaurant offers a dining experience with a view that’s as unforgettable as the seafood on your plate. For a more local flavor, head to Barka Restaurant in Old Town. The biryani here is legendary, and the ambiance transports you to a time when Mombasa was a bustling port town.
Insider Tip:
Book a sunset dhow cruise. There’s nothing quite like watching the sun dip below the horizon as you sail along the coast, the city lights twinkling in the distance. It’s the perfect way to end your day.
Kisumu: The Lakeside City
Overview:
Kisumu has a charm that sneaks up on you. It’s a city where life moves a little slower, where the sunsets over Lake Victoria paint the sky in hues of orange and pink, and where the warmth of the people matches the warmth of the climate. Kisumu may not have the hustle and bustle of Nairobi or Mombasa, but what it lacks in pace, it more than makes up for in soul.
Must-See Attractions:
- Kisumu Impala Sanctuary: This sanctuary is more than just a place to see animals; it’s a place to find peace. Strolling by the lake, you might spot a hippo or two, but it’s the tranquility that will keep you coming back.
- Dunga Hill Camp: Dunga Hill is where Kisumu’s laid-back vibe truly shines. It’s the kind of place where you can kick back with a cold drink, listen to live music, and watch fishermen bring in their daily catch—all while soaking in the stunning views of Lake Victoria.
- Kisumu Museum: This isn’t your typical museum. It’s a window into the local culture, with exhibits that tell the stories of the people who call this region home. You’ll leave with a deeper understanding of the Luo community and their rich traditions.
- Ndere Island National Park: A short boat ride from the city, this park feels like a hidden gem. It’s a paradise for bird watchers, and the hiking trails offer some of the best views you’ll find anywhere around the lake.
Where to Eat:
When in Kisumu, you simply must try the fresh fish. Lwang’ni Beach is the place to go—pick out your fish, watch it get grilled, and enjoy it with a side of ugali as you sit by the water. If you’re looking for something a bit more upscale, Acacia Premier Hotel offers a perfect blend of local and international dishes, with a view that’s hard to beat.
Insider Tip:
Take a trip to Kit Mikayi, a sacred rock formation just outside Kisumu. The locals say it’s a place of spiritual significance, and whether you’re there for the history, the mythology, or just the stunning views, it’s a visit you won’t forget.
Conclusion
Kenya’s top three cities each offer a unique glimpse into the country’s soul. Whether it’s the energy of Nairobi, the history of Mombasa, or the serenity of Kisumu, you’ll find that each city has its own rhythm, its own heartbeat. So take your time, soak it all in, and let Kenya’s cities show you their stories—you’ll leave with memories that will last a lifetime.
