TIS 2024 will once again host a new edition of the Tourism Innovation Global Summit, which will address the current trends and challenges of the tourism sector through ten thematic axes that are postulated as essential for the future of tourism.
The first of these is the promotion of innovation and new technologies in the sector with the aim of improving the tourist experience, anticipating trends and promoting destinations. To this end, experts such as Bruno Hallé, from Cushman & Wakefield, Dolores Ordóñez, from Gaia-X Hub, and representatives from associations such as IFITT, will explore the impact of Artificial Intelligence (AI) and data in tourism, as well as the importance of cybersecurity and data protection. Digital transformation and digitization of processes to improve tourism business operations and destination management will also be addressed. Professors and experts Dimitrios Buhalis and Carlos Flavian will also analyze the impact of the metaverse on the tourism industry.
Sustainability, circular economy and responsible tourism will also be the focus of debate at the Tourism Innovation Global Summit. Companies such as Ilunion Hotels and TUI Care Foundation will present success stories in the destinations where they operate that apply the circular economy by reducing waste and reusing resources. Initiatives to reduce the carbon footprint of tourism and to adapt tourism infrastructures and services to climate change will also be shared. Tourism managers from cities such as Madrid, Amsterdam or Florence will also share their strategies to minimize the environmental impact of tourism in their destinations and the integration of sustainable, responsible and ethical practices. In addition, there will be a debate on mass tourism and how to promote tourism without affecting local communities.
The promotion of accessibility in tourist destinations will also be addressed and projects that promote inclusion will be presented by Magali Bertolucci, head of diversity, inclusion and wellbeing at MSC Cruises.
Changes in consumer preferences, especially post-pandemic, are causing changes in the way we travel and are moving towards a more experiential and personalized tourism. In this context, experts such as Enrique E. Ruiz de Lera, Deputy CMO of Turespaña, will address digital marketing strategies for tourist destinations, as well as new trends in branding and the use of social networks for tourism promotion.
In parallel, TIS 2024 will also analyze the tourism economy and its impact at a global level, and the emergence of new business models in the tourism industry that drive innovation, such as the Innovation with Purpose strategy by Ilunion Hotels. Finally, the shortage of qualified personnel in the tourism sector and strategies for attracting and retaining talent will also be discussed by DCH (International Organization of Human Capital Managers).
Tags: TIS – Tourism Innovation Summit
