WTM Latin America’s core goal is to foster connections and promote business growth within the travel and tourism sector. This explains why travel agents, who play a crucial role in this field, are consistently encouraged to take an active part in the event each year.
As part of the Agent on the Road program, WTM Latin America extends invitations to sales partners from various regions of Brazil to partake in both the official program and a unique schedule tailored for the largest B2B gathering in the area, held at Expo Center Norte.
Interamerican manages the program, dedicating a specialized team to meet the individual needs of the attendees. The program offers participants the chance to broaden their professional network by engaging in meetings and networking events with prominent destinations and suppliers. Moreover, they gain access to a series of thematic theater presentations, which serve to deepen their understanding of best practices, trends, and innovations specific to the Latin American market.
“The investment we make in the Agent on the Road program reflects WTM Latin America’s recognition of one of the driving forces of our industry, which is the travel agent. Our main goal is for the program to be a catalyst for best practices, empowering participating agents to become knowledge multipliers, fostering the growth of our industry,” says Bianca Pizzolito, head of WTM Latin America.
The executive has announced the availability of 500 positions for the 2024 Agent on the Road program, which includes both air and road travel options for professionals across Brazil. This also encompasses agents based in major capitals and cities within São Paulo and Rio de Janeiro.
“We aim to diversify and provide opportunities to new professionals, and this year, we will bring in participants from Maringá, Paraná, and Aracaju, Sergipe, who have not participated in previous editions,” highlights Danielle Roman, CEO of Interamerican.
Eligibility criteria include: registration in the event’s database as a ticketing agent, holding an active CNPJ (National Register of Legal Entities), having a Cadastur (National Registry of Tourism Professionals) certification, engaging in sales via operators, and being able to participate in the series of events and meetings organized by ConnectMe, the scheduling platform of WTM Latin America.
“This is a collaborative effort by the WTM Latin America team and the Interamerican team, where everything is meticulously thought out, discussed, and planned. The Agent on the Road Program is successful because each year we build together an initiative of higher quality and value for exhibitors and agents,” concludes the CEO of Interamerican.
Tags: Danielle Roman, Interamerican business growth, Latin American market, networking events, travel agents, travel and tourism, World Travel Market, Bianca Pizzolito, WTM Latin America.