It will create the largest specialist travel data intelligence company in Europe.
Both companies leverage data analytics and Artificial Intelligence in their segments.
Mabrian already has a presence in over 40 countries.
Combined, the two companies will have 160 data sources, covering more than 200 countries and a team of analysts specialised in tourism and destination management.
The scope ranges from traveller sentiment, mobility, demand, tourist spending and accommodation.
Data Appeal is part of the Almawave Group.
Santi Camps, CEO of Mabrian said: “For us, joining The Data Appeal Company is a strategic decision with the goal to lead the market globally. “
“A great team has brought Mabrian to where it is today, but now it is time to become part of a solid technology group as Almawave to take advantage of synergies and share know-how.”
Tags: Data Appeal, Almawave Group, Santi Camps, Mabrian
