All-inclusive resort operator Club Med has unveiled a major global brand campaign called That’s L’Esprit Libre. The new campaign focuses on special moments when the stresses and strains of normal life are released.
It aims to celebrate the simple joy of small things and how to be happy in the moment.
It showcases the ‘joie de vivre’ associated with Club Med all-inclusive resort holidays.
The new global campaign was produced by the agency 180 Amsterdam.
It is aiming to grow brand awareness and highlight its luxury all-inclusive resort offering.
The campaign is Club Med’s biggest brand campaign in recent history and will be rolled out across all international markets.
These include Europe, the Americas, Africa and Asia during September.
In the UK this will include an ATV campaign with Sky, activations on META, Youtube, Azerion, the Financial Times and Screen on Demand.
There will also be an outdoor digital campaign at major London stations and on the new giant 8k screens on ‘Now Vista’ in London’s Outernet district.
Nicolas Bresch, MD of Club Med UK, Ireland & Nordics said, “Club Med is entering a new era with our premium positioning matching our luxury offering.”
“The new campaign demonstrates the joy and freedom of a Club Med holiday.”
The campaign is playful and fun, with ‘irony and attitude’ in the voiceover’s narration.
The new brand campaign follows on the heels of the launch of a new brand identity earlier this year.
Club Med unveiled a reinterpreted logo, new colour palette and typography plus a new website.
The new identity is on show in recent resort openings.
Tags: Nicolas Bresch, Club Med UK, Ireland & Nordics , Club Med, campaign, That’s L’Esprit Libre.
