A 2022 industry poll conducted by the Global Business Travel Association found that two in five travel managers (41 percent) reported an increase in the desire for blended or bleisure travel among employees.
One estimate holds that in 2022 blended travel had a market value of $497.5 billion, and some experts insist that providing support for bleisure travel can be an important tool in attracting and retaining talent.
What does this mean for travel managers? And is there value in thinking beyond business travel for a managed travel program?
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