GBTA Expands Its Presence in Asia Pacific with New Advisory Board

 

GBTA continues to increase its commitment to global business travel with the establishment of a new regional GBTA Advisory Board in Asia Pacific. This strategic move aims to enhance GBTA’s presence and growth by engaging valuable local guidance and expertise to best serve members and partners in the region.

“The new Board brings together many expert and diverse voices across the region. Their insights and industry experience will help GBTA be able to optimally serve the APAC region through the development of tailored programs and offerings for business travel buyers, suppliers, and companies in the region,” said Catherine Logan, GBTA Regional Senior Vice President for EMEA and APAC.

Peter Koh, Executive Director, Head of APAC Integrated Travel and Expense for Goldman Sachs, will serve as Chairperson of the 12-member GBTA APAC Advisory Board made up of cross-regional business travel leaders from top organizations.

GBTA has also appointed business travel industry veteran, Maura Geertsma, as its interim Regional Director for APAC. Reporting to Logan, Geertsma brings extensive expertise and a deep understanding of the region to support GBTA’s initiatives.

GBTA is focused on serving the unique needs and interests of APAC through a longer-term regional strategy, as well as with nearer-term initiatives such as the upcoming GBTA APAC Conference 2023.

Read the full announcement here.

Tags: GBTA Advisory Board in Asia Pacific, Catherine Logan, GBTA, Peter Koh,  APAC Integrated Travel and Expense