“We’re excited to bring Brian’s strategic prowess, creativity and proven track record of designing transformative and world-class marketing and guest experience programs to this new role,” said Peggy Roe, EVP/chief customer officer. “He has successfully led our portfolio marketing strategy the past few of years and adding guest experience to his role will ensure every consumer touchpoint is thoughtfully and effectively imagined and executed.”
Under Povinelli’s expanded role, he will oversee a wide array of teams including content marketing; loyalty marketing; portfolio marketing; purpose-driven marketing; U.S. and Canada demand-generation marketing; marketing partnerships; premium & select-service brand marketing and brand management; and Riott Haus, Marriott’s internal creative agency.
“Having led both marketing and guest experience over the past 16 years in the hotel industry, I welcome the opportunity to lead an integrated team to orchestrate an end-to-end guest experience,” said Povinelli. “This is a tremendous opportunity to position Marriott as a complete travel marketplace that will inspire and deliver transformative travel experiences for consumers whether they want to book a hotel or vacation rental, go cruising with us or indulge in once-in-a-lifetime Marriott Bonvoy Moments and more.”
Povinelli joined Marriott seven years ago as SVP/global brand leader for the Distinctive Premium Brand Group. For the past two-and-a-half years, he held the role of SVP/global brand, portfolio and loyalty marketing. Previously, he spent 10 years with Starwood Hotels helping to reposition and grow the Westin, Sheraton and Le Meridien brands—now among Marriott’s 31 brands. Prior to that, he held advertising and marketing leadership positions for seven years at Reebok after beginning his career at advertising agencies in the U.S. and London.
Tags: Marriott International Inc, Peggy Roe, Riott Haus, Brian Povinelli
