Chief Executive Officer of Merlin Entertainments Scott O’Neil said that Merlin’s platform and reach continues to grow in the U.S. as we build on the success of the world’s first standalone Peppa Pig Theme Park in Florida. Given the incredible success of our LEGOLAND Discovery Center and SEA LIFE Aquarium in Grapevine, TX, the North Richland Hills community was a natural next step in our expansion and rollout.
Merlin is the definitive partner of choice for brands engaging children, holding the research, care, experience and interest in bringing iconic brands to life through location-based attractions. Thank you to our friends at Hasbro for partnering with us to bring the playful world of Peppa Pig to this vibrant community.
The theme park is targeted at children in the preschool market. It will feature multiple rides, interactive attractions, themed playscapes, and shows.
The visitors will also get the chance to meet Peppa and her friends.
The success of the Peppa Pig Theme Park has been phenomenal, and we are excited to embark on the journey again with our friends at Merlin to bring another park to the city of North Richland Hills, TX,” said Matt Proulx, Vice President Location Based Entertainment at Hasbro. The theme park is set to open in the Dallas-Fort Worth area in 2024.
Tags: Madame Tussauds, Merlin Entertainments, Scott O’Neil, North Richland Hills, Matt Proulx, Peppa Pig Theme Park, Texas