How to build a successful hotel brand
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(Pixabay) |
Creating a memorable hotel brand involves telling an authentic story that connects with current and potential customers and accurately reflects a company's long-term goals. Some ways to achieve this include analyzing the marketplace to determine what guests are looking for, eschewing trends that don't fit into a hotel's core identity and making sure food and beverage branding complements the hotel's vibe, while also attracting the local community.
Full Story: Hotels Magazine online (free registration)Zero-kilometer dining, in which meal ingredients come from onsite farms, gardens and apiaries, is becoming more popular as hotels and their restaurants shift toward more eco-conscious and sustainable practices. Examples include Wildflower Farms, Auberge Resorts Collection in Hudson Valley, N.Y., where guests can collect eggs, assist with care and feeding of the animals and sample organic fruit, vegetables and mushrooms, and Ojai Valley Inn in Ojai, Calif., which has an onsite six-hive apiary and a resident beekeeper who offers a honey-tasting experience.
Full Story: Luxury Travel Magazine onlineDelMonte Hotel Group has acquired Moxy Chattanooga Downtown in Tennessee, a 108-room boutique hotel with customizable meeting space, a fitness center and an outdoor patio. The New York-based hotel development and management firm, which owns properties in New York, Ohio and Pennsylvania, said the $14.5 million purchase marked its first investment in the South.
Full Story: Chattanooga Times Free Press (Tenn.) (tiered subscription model) (3/16) The Mondrian Tulum Hotel & Residences in Tulum, Mexico, will be developed by Ennismore and is expected to open in 2025. The property will include a 64-room hotel with a spa, pool and four dining options, as well as 151 residential units.
Full Story: Hotel Management online (3/16) Strange Brew Coffeehouse in Tupelo, Miss., serves a portable version of Southern tomato pie in the form of a savory scone. Mayonnaise adds extra flavor to the dough and is also used to brush the scones before baking.
Full Story: Garden & Gun (3/2023) 
