According to Kvrivishvili, the reason for the post-pandemic dividend was that tourists stayed longer and spent more per head. On average the figures were four nights and around 800 dollars, but with large fluctuations depending where visitors were from. “We call them guests, not tourists”, she said. “We may not be perfect at everything, but our hospitality comes from the heart.”
Nevertheless, Georgia was aiming to expand its bed capacity from currently around 58,000 to 90,000 in three years. According to her, one of the advantages of the country in the Caucasus was that “we are a small country“. That made it easier to experience a lot of different things on one’s travels in a relatively short time, and Georgia had an unusually large amount to offer. Beginning with its alphabet, attractions ranged from her country being the first to cultivate grapes for winemaking thousands of years ago to spectacular nature and adventure experiences.
Statistically, Georgia was one of the safest tourism destinations on Earth, said Kvrivishvili reassuringly, in reply to the question as to whether Russia being a neighbour affected tourism. She reiterated the country’s desire to join the EU: “We are doing everything to pursue this path and we deserve it as well“, she said and thanked her counterpart, Vice Chancellor Dr. Robert Habeck (Greens), for declaring Georgia belonged to Europe in his opening speech on the eve of ITB Berlin 2023.
Tags: Europe, Georgia, Mariam Kvrivishvili, Tourism, ITB Berlin 2023
