“The United States market is of great importance for our destination because it generates nearly two billion dollars annually, which represents 45 % of the international clientele total spendings. The Alliance is very pleased with this new partnership with an agency that shares our dynamism and our passion, that has a strong vision of the Bonjour Québec brand and that will help our businesses and entrepreneurs to shine from coast to coast,” said Martin Soucy, CEO for the Alliance.
“Wagstaff’s focus on the travel and hospitality industry, reach and relationships across the United States, and 360-degree approach to media relations and marketing, as well as their expertise in the travel trade and consumer marketing space, make them the ideal partner to help reach our visitation goals.”, added Véronique Dumas, Chief Marketing Officer for the Alliance / Bonjour Québec.
Maïté Conway Ross, Senior Vice President of MMGY Wagstaff and head of the Destination Marketing & Travel division of the business, also spoke of the partnership: “Although many Americans may think they know a lot about Québec’s amazing experiences, there is so much more to discover. With its amazing food, rich history, distinct culture, unlimited adventure, and above all, the Québécois people, there are endless reasons to visit this unique and world-class destination, and to visit now.”
The Wagstaff account team will be led in tandem by Ernst Flach, Vice President who prior to joining Wagstaff, spent over 10 years in senior marketing roles at the Canadian Tourism Commission (Destination Canada), along with Maïté Conway Ross. Leading the East Coast efforts will be Lindsay McCabe, Director, alongside Senior Associate Caitlin Perry and Associate Sophia Winegard.
Together, the team brings deep knowledge and expertise in destination marketing and media relations, having worked on clients ranging from the South Australian Tourism Commission, the Italian National Tourist Board, Promote Iceland, Visit Carlsbad, Grand Central Terminal in New York, and many more.
The team will oversee a national program supporting Bonjour Quebec in growing their business from the American market by showcasing the province’s iconic experiences as well as spotlighting the lesser known and undiscovered activities and destinations that it has to offer year-round.
Tags: MMGY Wagstaff, l’Alliance de l’industrie touristique du Québec, Bonjour Québec
