·
Uptick in major hotel
brands tapping into the company’s products as research reveals 78% of
global travellers looking to stay in a sustainable property in the coming year
· All sun protection formulas are made in the UAE, further reducing the carbon footprint of the product
Dubai, United Arab Emirates, 22
February 2023:
SunKiss,
the UAE homegrown developer of sustainable and environmentally friendly suncare
products, has revealed substantial growth figures topping 175% in 2022,
following the company’s launch in 2020, underscoring the increased consumer
demand for eco-friendly and effective UVA and UVB sun protection in the region.
The company, which designs
and produces all products, including the reef-friendly formula, in the UAE, has
seen unprecedented demand from the hotel industry as research increasingly
highlights the importance of sustainability as part of the guests’
decision-making process when choosing where to stay.
According to research
from booking.com released in 2022, 78% of global travellers intend to stay in a
sustainable property at least once in 2023, with the study also highlighting that
guests want to help reduce their impact on the environment (41%), want a more
locally relevant experience (33%), and believe sustainable properties treat the
community better (31%).
Joanna Barclay, Managing
Director of SunKiss, said: “At the very core of our business is the development
of sun protection that protects the person wearing it from harmful UVA and UVB
sun damage, but just as importantly, also protects our planet.
“Our products are sustainably
produced and reduce plastic usage by 90%, and, as a homegrown Dubai brand, our
carbon footprint is minimised and is dramatically less than some of our
competitors from Australia and the US. The formulas have been developed to be
reef-friendly, vegan, and alcohol and paraben-free, making them safe and
suitable for everyone.”
Supporting the sustainability
drive, SunKiss has developed a range of products which have been designed in
partnership with seasoned hoteliers and wellness and spa experts to provide sustainable,
luxury guest amenities.
They include a Waterside
range to help minimise plastic waste, which utilises easy-to-refill dispensers for
guests to help themselves to sun protection and aftersun care as part of a
hotel’s CSR initiatives; the Sunbutler, which includes sunglass cleaning and face
mists in reusable aluminium spray bottles that can be sustainably refilled; and
SunKiss Eco Refill, which provides customers with a range of bathroom amenities
in professional sizes, using 95% less packaging than standard-sized products.
SunKiss has also developed a
range of sustainable wellness in-room amenities that offer an alternative to
traditional turn-down gifts such as chocolates, further underscoring the company’s
sustainable credentials.
In a first for the UAE, SunKiss
has also developed a sun care awareness programme dedicated to educating and
protecting employees within the hospitality industry who are at increased risk
of skin damage due to sun exposure. In addition to raising awareness of the
importance of wearing protective clothing, sunscreen and staying hydrated, a unique
SPF 50 formula has been created for increased durability but can also be used
in bulk dispensers and individual aluminium refillable pocket-size bottles.
The formula used within the
sun protection is created with zinc oxide and titanium oxide. It acts like a microscopic
mirror to reflect harmful rays and offers the highest sun filter available from
plants. It is suitable for all skin types and is water and sweat resistant.
“Sun protection is of the
utmost importance everywhere, and no more so than in the UAE, one of the top 10
sunniest places on the planet. In line with a host of initiatives introduced by
the UAE authorities and with UAE President
H.H. Sheikh Mohamed bin Zayed Al Nayhan’s 2023 Year of Sustainability commitment,
we have developed a range of innovative products that protect not only
the planet but also one of a hotel’s greatest assets, its employees and of
course, its guests,” concluded Barclay.
For more information, please visit https://sunkissme.com
