Valtech, a global business transformation agency, has partnered with Mandarin Oriental Hotel Group to launch a new digital experience. Mandarin Oriental had the foresight to invest early and put themselves at the forefront of the industry in preparing more personalized digital experiences to greet increased post-COVID traveler demand, which is forecasted to continue to increase sharply through 2026. Partnering with Valtech to transform its online presence in the heart of the pandemic resulted in an initial relaunch in time for the first travel surge in December 2021. This rapidly showed results; the average revenue per booking increased by more than 40% and engagement behaviors rose more than 10%.
Mandarin Oriental and Valtech have now completed the grand relaunch of Mandarin Oriental’s sites for all its global locations to meet the continued increase in travel demand ahead of competitors in the industry; the new online presence enhances the visual experience and flow for travelers, all supported by the replatforming of the website to Sitecore. This further investment has extended the success of the new digital experience, with numbers from the full relaunch showing year-over-year increases in organic traffic (90.8%), unique visitors (17%), and revenue (42%).
“We’re thrilled to partner with Valtech to help us realize our vision, ahead of the return of more post-COVID guests to our properties, to create a truly customized, mobile-first experience that highlights the same luxury and customer-first approach they expect from our hotels,” said Peter Norris, Vice President, Digital at Mandarin Oriental. “The expertise Valtech provided made the transformation easy by elevating Mandarin Oriental’s digital experience to a level where we are already seeing exciting growth in customer engagement and booking value.”
According to the U.S. Travel Association, travel spending in the country is expected to continue its surge as the COVID-19 pandemic wanes. Spending for 2023 is forecasted to be 48% higher than the pandemic-era low in 2020 and is expected to surpass pre-pandemic highs by 2024. To accommodate this robust recovery, Mandarin Oriental had the foresight to lead the hospitality industry in providing guests with a unified, unique experience across both physical and digital properties. For Mandarin Oriental, this means the complete redesign and replatforming of their online presence, giving visitors and customers the same feeling of luxury and dedicated service from the moment they enter the new website, throughout the booking, and even the confirmation process that they get during their stays at the properties.
“Our partnership with Mandarin Oriental has been extremely rewarding,” said Lori Esposito, VP, Head of Client Services at Valtech. “In our most recent collaboration, we aimed to build an online experience that truly showcased the scale and distinctiveness of such a wonderful brand, while still prioritizing the improvement of the entire customer journey, as Mandarin Oriental welcomes travelers back to their properties. We look forward to our continued work with Mandarin Oriental as we help them – and their customers – navigate today’s digital innovation era.”
hospitalitytech.com
Tags: Mandarin Oriental Hotel Group, Valtech, Mandarin Oriental, post-pandemic travel
