“There are few things more exciting for a hotelier than assisting and supporting the launch of a new brand, and the REVERB brand and concept is best in class,” said Robert Cole, president/CEO, HVMG. “Designed with Hard Rock’s sensibilities and cool ethos in mind, the casual lifestyle brand is the perfect culmination of where music, culture and entertainment meet. Atlanta is the ideal market for this product, and we have no doubt it will quickly become one of the hottest places in town.”
The 11-story hotel, located next to Mercedes-Benz Stadium, offers complimentary WiFi, tech-enhanced rooms with premium plush beds, spa-inspired bathrooms and smart features like voice-assisted lighting, TV and music control. The hotel also provides a 3,800-sq.-ft. lobby capable of hosting everything from private chats, coffee for two, cocktails for 10 or more, meetings and impromptu gigs.
“HVMG enjoys a sterling reputation as one of the leading third-party management companies in the hospitality industry, and their existing relationship with the Hard Rock Hotel family makes them the ideal choice to operate this hotel,” said Frank Chen, COO, Bolton Atlanta LP and DEZHU US. “Their knowledge of the Atlanta marketplace is unmatchable, and their 14 sister hotels in the Atlanta area will create immediate economies of scales and the ability to share best practices. With HVMG at the helm of this incredible new brand hotel, we fully expect the property to quickly take its place as the market and segment leader.”
Tags: Bolton Atlanta, Dezhu US, Frank Chen, Hospitality Ventures Management Group (HVMG), REVERB by Hard Rock Downtown Atlanta, Robert Cole
