The Greek National Tourism Organization (GNTO) unveiled the country’s redesigned pavilion during a press conference on Thursday.
Within the framework of our national tourism strategy, today they present the country’s new pavilion, which marks the new face of Greece as a leading, sustainable destination, GNTO President Angela Gerekou said.
As shown through a slide show and video presentation, the new design highlights the corporate identity of both the GNTO and of the exhibitors that will be promoting their products and services through the pavilion.
Individual elements of Greece’s tourism campaign “All you want is Greece” will be seen in various sections of the pavilion, through their creative but also discreet inclusion in the concept of the architecture.
“At a critical moment in time for tourism internationally, we are entering the markets with a new face,” GNTO Secretary General Dimitris Fragakis said, adding that important innovations have made the pavilion much more functional for exhibitors and more welcoming to visitors.
Walking ‘through Greece’ at international exhibitions
Visitors to Greece’s contemporary pavilion will be excited by the fresh and modern design; addition of state-of-the-art digital applications (such as virtual reality) that provide tourism-related information; section for cooking shows/tasting events; relaxing areas; and spaces for presentations and events.
Designed by Tetragon architects, the GNTO’s new pavilion integrates elements of Greece’s tourism identity into individual details of the pavilion and makes sure they stand out. References to the Greek land, architecture and culture can be seen throughout the new design.
Greece’s new pavilion tells a story of a destination and invites visitors to discover it through its nature, history and culture which are presented in a simple and clear way.
The visitor, walking through the pavilion, can “connect” with the surroundings and will recognize different aspects of Greek culture and the country’s tourism identity this way gaining a complete authentic experience.
Key components of the pavilion’s structure are the simple historical and architectural elements that are presented in a modern way to help visitors come to terms with the basic concepts of Greek culture and history through a modern perspective.
Main feature – The meander
One of the main features of the new structure is the inclusion of the meander (or meandros – the decorative border constructed from a continuous line, shaped into a repeated motif) which runs through the entire floor plan of the pavilion and aims to highlight Greece’s timeless aesthetic.
Tags: Greece tourism, Greek National Tourism Organization (GNTO), new pavilion
