The new branding develops the iconic green olive branch, part of the Cypriot flag, on the airline’s tail fin with the text ‘Cyprus Airways’ emblazoned across the side of the aircraft.
The main pastel colours were inspired by the mood board compiled to support the brand platform and help to convey the message of relaxation, tranquility, the beauty of Cypriot dawns and sunrises and the warm feeling of the sea that surrounds the Island.
The gold line emblem of a mouflon, a wild sheep found in Cyprus and also the Cypriot national symbol, has now been placed on the plane’s engines.
The first aircraft, painted with the new livery at PAD Aviation Technics GmbH in Germany, arrived at Larnaca International Airport last Friday and was greeted by a water arch and a host of guests including Civil Aviation executives and the airline’s shareholders.
Commenting on this updated livery, Paul Sies, CEO of the airline said, “Cyprus Airways represents the values of the Island and our brand is based on the Island’s history, heritage and colours.
“With our revisited brand identity, we are ideally positioned to become the ambassador of choice and showcase the very best Cyprus can offer. The updated brand will support the airline's new tagline of Taking you Home," added Mr Sies, “where home means we will take you safely to where your heart is”.
Tags: Cyprus Airways
